News and Analysis
Automated Ad Targeting Ensnares Facebook in a Discrimination Lawsuit
The lawsuit is big news not just for Facebook or for housing-related ads but for the digital advertising industry as a whole. That’s because it marks the first major federal attempt to use the resources of the law to curb ad targeting on the basis of racial discrimination. As interest in regulating broad tech spreads across the country and political spectrum, the lawsuit could prove a harbinger of harsher laws to come.
3 CRO Techniques That Actually Convert Visitors
The web is filled to the brim with quick conversion rate optimization tips. These include changing the color of your CTAs, making headlines catchier, and changing the background image of your landing page, among many others. While these strategies have shown results, there are a few effective CRO techniques that are often overlooked. In this article, I discuss less common CRO techniques that have the potential to drive significant results.
Mobile Video Struggles Persist While Tolerance for Them Decreases
It looks like the quality mobile content experts say we can expect from 5G will be much appreciated by consumers. Mobile video is more popular than ever, among both consumers and digital advertisers, but the medium is plagued by slow load times and suboptimal ads. That’s per a new report out from mobile video vendor Panthera.
Commentary
Understanding the Local Search Marketing Funnel
According to the funnel metaphor, customers travel in stages from awareness to purchase, the funnel getting narrower at each stage as some customers drop off and do not move to the next stage.
What Designing an ‘OS for Restaurants’ Really Requires
When you look at the restaurant tech stack, there are clearly solutions, software, applications that should play nicely with each other, but the larger players have purposefully walled off their gardens. The next multi-billion-dollar company in this space will identify the mission-critical pieces of technology in the stack, and own them.
Can Facebook Messenger Become an Effective Local Marketing Platform?
The pieces are in place for Messenger to become a major new marketing platform. Indeed, the various (mostly mobile) use cases range from customer service to e-commerce. So far, none of my experiences has been great. But there’s huge potential over time.
Latest Posts
Raise Report: New Rounds for EzCater, Checkr, Netsertive
Every two weeks we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. In this edition, new investments include rounds for EzCater, Checkr, and Netsertive.
LBMA Podcast: Walmart’s Simple Text Shopping Assistant, Walgreens Rewards Activity Tracking
On the show: Walmart’s Simple Text shopping assistant; Walgreens rewards customers for activity tracking; ordering pizza from the street courtesy of JCDeaux; LOCALīz from Bulzi; Droneports in Rwanda; Sunshine crowdsourced weather app; your opinion pays at Portland’s SamplingLab; using digital solutions to enhance the customer experience. Plus, news from RevTrax; Salvation Army; and eyeQ.
Street Fight Daily: IAB Accepts Blame for Rise of Ad Blockers, Analyzing Yahoo Gemini
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The IAB Pivots on Ad Blocking and Issues a Mea Culpa: ‘We Messed Up’ (Adweek)… As Yahoo Gemini Ramps Up, How Well Is It Performing for Search Advertisers? (Search Engine Land)… First Data Slips in Trading Debut (Wall Street Journal)…
NinthDecimal Partners with TiVo to Measure TV Advertising’s Real-World Influence
In today’s digitally-focused advertising climate, overlooking TV’s influence is easy. It still accounts for the largest share of U.S. media spending, but with marketers increasingly focused on generating hard metrics-based ROI for every aspect of their campaigns, the challenge has been tying TV’s impact to real-world business results. With the launch today of a TV measurement solution in partnership with TiVo, NinthDecimal is banking on TV becoming a bigger piece of the ROI puzzle.
5 Reasons Why Your Business Needs Negative Reviews
All business owners cringe at the sight of a one- or two-star review shown publicly on any review site. The immediate feeling is often disbelief, anger, and resentment toward both the customer and the review site. There is almost nothing that makes business owners more emotional than public criticism of their work. But emotions aside, negative reviews can actually be a good thing. Here are five ways they can help your business thrive.
Street Fight Daily: Square’s IPO Filing Now Public, NYC to Launch Hyperlocal News Sites
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square Discloses IPO Plans (New York Times)… NYC Launching Neighborhood Websites with Hyperlocal Information (New York Daily News)… UberRush Not Yet a FedEx Killer (Wall Street Journal)…
Transfernation Tackles Food Waste and Hunger with a Local, On-Demand Twist
In New York City each week, up to 1,000 lbs. of food is rescued from lavish events, office functions, and charity fundraisers. Instead of being discarded, the extra food finds its way to soup kitchens, homeless shelters, and other service organizations through Transfernation, a New York City-based nonprofit that’s at the forefront of the food rescue movement.
11 Luminaries You Don’t Want to Miss at Street Fight Summit New York 2015
The annual Street Fight Summit New York kicks off next week on October 20th with a star-studded lineup of speakers. Here are just 11 of the many experts you won’t want to miss. Buy your tickets today!
INFOGRAPHIC: The Complex SMB Marketing Ecosystem 2.0
As the head of digital strategy for a broadcaster operating local TV stations, Lorren Elkins has been challenged to clearly understand the digital marketing space from an SMB perspective. In response, he developed an interactive chart, now in its second iteration, to both enhance his own understanding and assist SMBs in identifying potential suppliers.
Street Fight Daily: Starbucks Tests Delivery, Pinterest Adds Location Info to Place Pins
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Starbucks Is Testing Coffee Delivery to Office Workers in the Empire State Building (Adweek)… Pinterest Will Automatically Add Venue Information to Place Pins (TechCrunch)… Postmates Expands API to Power Delivery for More Merchants (Forbes)…
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