Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Walmart’s “Magic” Simple Text service; Walgreens rewards customers for activity tracking; ordering pizza from the street courtesy of JCDeaux; LOCALīz from Bulzi; Droneports in Rwanda; Sunshine crowdsourced weather app; your opinion pays at Portland’s SamplingLab; Member news from RevTrax; Salvation Army; and eyeQ; plus, using digital solutions to enhance the customer experience.
Top Stories of the Week:
LBMA Member News:
1. RevTrax patent 9,147,196 28:29
2. Walgreens activity tracker brings rewards 30:37
3. Salvation Army’s Human Needs Index 32:13
4. eyeQ update 33:54
5. Walmart launches its own “Magic” with Simple Text 37:08