News and Analysis

News & Analysis

Publishers, Advertisers Turn Focus to In-App Mobile Video

by Anna Kramer Share this  
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Mobile video ad spend may capture more than half of all digital video dollars in 2018 and is projected to grow 54% year over year, according to PubMatic’s Quarter Three Quarterly Mobile Index. The popularity of mobile video ads is in large part driven by consumer behavior, said Osbaldo Franco, PubMatic’s director of marketing research.

News & Analysis

Targeting Procrastinators Could Lead to Holiday Retail Wins

by Stephanie Miles Share this  
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Not all shoppers are created equal. According to Cardlytics’ data, procrastinators could be the key to retailers’ success this holiday season. Appealing to these procrastinating consumers means extending store hours as well as offering inventory assurance tools and gift guides.

News & Analysis

SITA Acquires Passenger Analytics Startup MEXIA—Here’s Why That Matters for Brick-and-Mortars

by Joseph Zappa Share this  
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In a move reflective of the growing importance of in-store analytics solutions for retailers, airport services giant SITA has acquired passenger analytics startup Mexia Interactive, the companies announced last week. 

Commentary

Commentary

5 Reasons Why Local Marketing Will Mature in 2016

by Gary Cowan Share this  
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The past few years have seen the introduction of a whole universe of new tools designed to address individual aspects of digital marketing. In 2016, we will see a shift away from many of these discreet, single-purpose tools toward more comprehensive marketing solutions, DataSphere’s Gary Cowan predicts. Here’s a look at five ways SMB local marketing will mature in the coming year.

Commentary

The Power of Pairing: 4 Reasons Matching Is Gaining Traction in Local Home Services

by Adam Burrows Share this  
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When variables such as trust, uncertainty, availability, and geography are at the core of decision-making — as they so often are when it comes to hiring professionals to perform home services — matching, especially when coupled with ratings and reviews, offers consumers peace of mind. It also provides an immediate connection in an often urgent and sometimes complicated time of need.

Streets Ahead

Why Location Management Matters in the Age of Mobile and Social

by Damian Rollison Share this  
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If SEO is about websites and marketing is about brand awareness, location management is about brick-and-mortar businesses and removing friction along the customer journey from online search to offline purchase. Ignore it at your peril.

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News & Analysis

5 Name-Your-Price Platforms for Local Merchants

by Stephanie Miles Share this  
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Rather than running storewide sales and discounting more products than necessary, some businesses are taking advantage of name-your-price platforms to sell their goods at whatever price customers are willing to pay.

News & Analysis

As McClatchy Goes All In on Digital, Stock Price Sags Further

by Tom Grubisich Share this  
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In the past several weeks, McClatchy stock has hit record lows — falling from about $5 a year ago to around 80 cents per share now. Why is there such a mismatch between the smart steps the company is taking in digital and its financial performance?

News & Analysis

Street Fight Daily: Yahoo Acquires Polyvore, Microsoft Invests $100 Million in Uber

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Snags Social Commerce Site Polyvore (Wired)… Microsoft to Invest $100 Million in Uber (Seattle Times)… Attention, Shoppers: Shopping With a Store App Means You’ll Visit More and Stay Longer (Venture Beat)…

Commentary

What Do the Death of Flash and the Rise of HTML5 Mean for SMB Advertisers?

by Lynn Tornabene Share this  
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HTML5 allows marketers to do more with online display ads than they were able to do before. They can add functionality and interactivity, filling their ads with content and creating something akin to a mini-website delivered across the web.

News & Analysis

Openings and New Hires at Yelp, HubSpot and NOMi

by Geoff Michener Share this  
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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Google scoops up a bunch of Homejoy staffers, a biz dev job at Vistar Media, and Gannett is looking for a VP of sales.

News & Analysis

LBMA Podcast: UberMedia’s Location Visit Optimization, Carmakers Buy Nokia’s HERE

by Asif Khan Share this  
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On the show: The world’s first virtual reality theme park; the world’s first artificially intelligent ad; MotorMood’s emoticons for drivers; xAd’s Global Location Snapshot; Nordstrom’s rooftoop Instagram installation, and more.

News & Analysis

Street Fight Daily: Groupon’s Food Delivery Service, The Missing Online-Offline Link in Retail

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Challenges GrubHub and Yelp With 10% Off All Delivered Orders (Adweek)… The Missing Link Between Shopper Marketing And E-Commerce (Marketing Land)… A Fragile Moment for Big Media (Recode)…

News & Analysis

6 Ways Wearables Will Enhance the Shopping Experience

by Stephanie Miles Share this  
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In order to take full advantage of the data that wearables provide, businesses need to give consumers a reason to share. Here are six examples of ways that wearables can be leveraged to enhance the shopping experience for customers at brick-and-mortar stores.

News & Analysis

A Deeper Look at ‘Michele’s List’ of Independent Local News Sites Reveals a Gloomier Picture

by Tom Grubisich Share this  
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After taking a second, closer look at “Michele’s List,” I’m more worried about independent community news sites. I was surprised to see that more than half of them generate only $50,000 or less in revenue, hardly enough to run a “Ramen-noodle”-type operation.

News & Analysis

Street Fight Daily: Google Tests Home Services Ads, StubHub and Uber Pair Up

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Home Services Ads For Locksmiths, Plumbers Hit San Francisco Market (Search Engine Land)… StubHub Now Lets You Request an Uber Ride So You’re Never Late to an Event (The Next Web)… How Apple’s Embrace of Ad Blocking Will Change Native Advertising (Digiday)…

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