News and Analysis

News & Analysis

Infographic: Cyber Monday Goes Mobile

by Zackary Cantor Share this  
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Smartphones are gaining momentum as the preferred platform for Cyber Monday shoppers. Consumers have their smartphones with them everywhere they go, including work, making it essential for retailers to have a winning mobile marketing strategy.  

News & Analysis

Black Friday Is a Boon to Local Retailers. What About ‘Small Business Saturday’?

by Stephanie Miles Share this  
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Womply Senior Manager of Communications Dallin Hatch says he was surprised to discover just how big Black Friday and Cyber Monday have become for small retailers. He was also surprised to see what a little impact Small Business Saturday has on seasonal sales.

News & Analysis

Captivate Partners with Location Tech Companies to Deliver Geo-Targeted OOH Ads

by Kate Talerico Share this  
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Captivate is getting more sophisticated, collaborating with tech-savvy partners to deliver OOH ads based on its audiences’ interests and locations. This year, Captivate announced its “Places” platform, which centralizes its planning and data analytic tools and “puts them in one place for the marketplace,” Shapiro said.

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Commentary

Ad Blockers: One Big Distraction from the Real Issue

by Mike Boland Share this  
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In a year of overblown topics, the grand prize goes to mobile ad blockers. The backlash is not only disproportionate to real impact but also has fueled the wrong conversation. Instead of fighting ad blockers — or fueling them in the case of biased reports — the ad industry should ask itself how it got in this position to begin with.

Commentary

Is the Humble Phone Call Actually the Killer App for Local Businesses?

by Mark Sullivan Share this  
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It turns out reports of voice calling’s death are greatly exaggerated. Despite an explosion in data usage and mobile messaging, voice calling — facilitated by search and virtual assistants — remains a popular activity among mobile users. A lot of those calls are going to local businesses, where they are more likely to convert to revenue than web forms or emails.

Commentary

6 Reasons Why Hyperlocal Tech Initiatives Continue to Elude Consumers

by Avi Lambert and Nick Kellet Share this  
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Hyperlocal is a totally logical concept in the minds of technologists, analysts, and investors, but many hyperlocal tech initiatives have yet to catch fire with consumers. Part of the challenge is people are creatures of habit. Here are six reasons why hyperlocal tech will continue to elude consumers’ grasp in 2016.

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News & Analysis

Street Fight Daily: Small-Scale Shipping Firms Are Having a Moment, Jet.com Struggles

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Growth of E-commerce Pushes Funds Into Small-Fry Shipping Firms (Reuters)… Jet.com Runs Into Turbulence With Retailers (Wall Street Journal)… Not Just An App: The Front End Of The Trillion-Dollar, Full-Stack Revolution (TechCrunch)…

News & Analysis

Click-to-Calls Are Clicking — And a Lot of the Sales Are Close to Home

by Tom Grubisich Share this  
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A new study from Marchex has put a dollar amount on the business generated when consumers tap on a click-to-call ad or search listing on their mobile device: more than $1 trillion each year.

News & Analysis

Prompt.ly Launches App to Help ‘Solopreneurs’ Manage Their (Very) Small Businesses

by Ally Reis Share this  
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The platform, which provided scheduling, invoicing, payments and promotions, recently launched a mobile app that helps very small business owners — what CEO Richard Titus calls “solopreneurs” — easily manage their businesses on their phone.

News & Analysis

Street Fight Daily: Uber Reportedly Losing Money Despite VC Success, Yelp and ProPublica Team Up

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Here Are the Internal Documents that Prove Uber Is a Money Loser (Gawker)… ProPublica Teams Up With Yelp to Make It Easier to Find Good Local Health Care Services (NiemanLab)… Here’s How Facebook Is Turning Its Local Ad Unit Into a Customer Service Channel (AdWeek)…

News & Analysis

5 Dashboards for Monitoring Nearby Social Content

by Stephanie Miles Share this  
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Social media has become a go-to channel for small business marketing, but whether a business is successful at achieving its campaign goals depends largely on strategy. Here are five examples of location-based social monitoring dashboards that merchants can try.

News & Analysis

Bringg CTO: Delivering On-Demand Experiences ‘Never Existed Before’

by Joseph Zappa Share this  
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The emergence of on-demand applications has set a new standard for convenience that has left existing companies struggling to keep up with on-demand startups. Street Fight recently caught up with Bringg’s CTO Lior Sion to talk about the market opportunity for local on-demand.

News & Analysis

Street Fight Daily: The Evolution of Groupon, Target Tests Beacons

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Rise, Fall, and Improbable Comeback Strategy of Groupon (Eater)… Target Testing Beacons to Provide In-Store Shoppers Coupons, Recommendations (Minneapolis StarTribune)… Instacart Makes Its First Acquisition With “Acqui-hire” Of App Maker Wedding Party (TechCrunch)…

Commentary

INFOGRAPHIC: A Quick, Deep Dive Into Local Optometrists

by Neal Polachek Share this  
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Local optometrists in the U.S. number some 33,000 businesses and generate an estimated $15B in annual sales at an average of $450k per year. The industry is growing at 5% annually, but it’s under considerable pressure from the likes of Amazon and Warby Parker.

News & Analysis

6 Strategies for Growing a Business Using App Analytics

by Stephanie Miles Share this  
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Advertisers are spending $20.7 billion to reach consumers through mobile apps, and they’re looking for ways to measure ROI. We connected with a few industry insiders to ask how marketers should use app analytics to measure the value of their mobile properties.

News & Analysis

Street Fight Daily: Google Beacons Could Transform Local Biz, Instagram’s New API

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Google Beacons Could Transform Local Business (Search Engine Land)… You’re About To See More Instagram Ads Thanks To Its New API (The Next Web)… The Agency View on Vox Media: ‘The Modern-Day Condé Nast’ (Digiday)…

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