News and Analysis

News & Analysis

GMB App Adds Support for Service-Area Businesses

by Joseph Zappa Share this  
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As of late last week, Google is offering an update to the Google My Business app that adds support for service-area businesses. Earlier in November, a Local Search Forum blog post indicated that Google would be adding features to help such businesses with local customers.

News & Analysis

Starbucks Partners with Uber to Launch On-Demand Delivery at 2,000 Locations

by Joseph Zappa Share this  
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Starbucks announced on Friday that it’s partnering with Uber to launch on-demand delivery at 2,000 locations. The partnership is a sign of the “near me” local search era for retail, one in which proximity and convenience have become paramount, outweighing even loyalty.

News & Analysis

Efficacy of Google Posts Drops Following Relegation to Bottom of Knowledge Panel

by Joseph Zappa Share this  
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Following a seemingly arbitrary choice on Google’s part to move Posts to the bottom of the Knowledge Panel, their efficacy in boosting businesses’ local search presence seems to be dropping.

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Streets Ahead

How the Google My Business API Changes the Local Ecosystem

by Damian Rollison Share this  
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The move is a good thing for business owners but even more so for Google itself, which in providing a better means to gather data from business owners will improve the freshness and accuracy of its data.

Commentary

Location Data Management 101: Seeing the Bigger Picture

by Gib Olander Share this  
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Many brands make the mistake of viewing location data as nothing more than plumbing for their local listings — or a component of a listing management strategy. But location data management is much bigger than listing management and data syndication.

Commentary

Inside Facebook’s Push to Make Pages the Dominant Mobile Tool for SMBs

by Annie Melton Share this  
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Sheryl Sandberg says SMB advertising remains one of Facebook’s “biggest opportunities,” and the company plans to use its Pages product to help corner that market. Street Fight spoke recently with top Facebook execs about driving value for SMBs.

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News & Analysis

How SMBs Can Boost Their Online Reviews Without Breaking the Bank

by Alex Palmer Share this  
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Online reviews play an increasingly important role in helping local businesses stand out from the competition. But getting that strong rating on Yelp – or TripAdvisor, Google Plus, or Foursquare – requires a concerted effort on the part of the local business and its marketing partners. Here are some steps that can help earn a few more five-star votes.

News & Analysis

Street Fight Daily: Facebook’s Sandberg on SMBs, Etsy Will Try Same-Day Delivery

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Sheryl Sandberg: Facebook Pages Are Mobile Presence for Small Businesses (Wall Street Journal)… Etsy Will Test Same-Day Delivery Option in New York City (Recode)… Google, Twitter, and Publishers Seek Faster Web (New York Times)…

News & Analysis

Openings and New Hires at Angie’s List, Yext, and Retailigence

by Geoff Michener Share this  
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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Angie’s List names a new CEO, Retailigence gets a new CRO, and Dallas Morning News nabs a managing editor from Pew Research Center.

News & Analysis

With 8 Sites in Brooklyn, ‘Indie’ Corner Media Reports Doubling of Ad Revenue

by Tom Grubisich Share this  
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Brooklyn is home to scores of fast-changing neighborhoods that are reshaping New York City’s largest borough. Seven of these neighborhoods are the turf of Corner Media Group, the independent mini-network that entrepreneur Liena Zagare has assembled over the past several years.

News & Analysis

ironSource’s Cunningham: You Need Every Data Set at Your Disposal to Compete with Facebook and Google

by Annie Melton Share this  
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“In today’s ecosystem, there’s no fooling around anymore. You have some serious players taking 80 or 90 percent of the share, and the only way that you’re ever going to compete is with scale, targeting, a large user base, and product capabilities that can command real budgets,” said ironSource head of mobile and global brand partnerships Chris Cunningham about ad-tech consolidation.

News & Analysis

LBMA Podcast: Ikea’s Twitter Vending Machines, Nomadic Uno’s CEO

by Asif Khan Share this  
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On the show: SmarTone Telecom complicates the KISS principle; SeeLight helps the blind cross the street; Area360 raises $3.5M; Yogrt rakes in $3M. Plus news from Mondelez Shopper Futures, Unacast and Coke, Walgreens, InMarket, Millennial Media, and AOL.

News & Analysis

Street Fight Daily: Google Introduces Android Pay, Foursquare Wants to ‘Fake’ Beacon Tech

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Android Pay Is Finally Here (Huffington Post)… Dennis Crowley Explains Foursquare’s New ‘Magic Trick’ (Business Insider)… Uber’s Chinese Rival Quietly Backs Its U.S. Rival Lyft (Wall Street Journal)…

News & Analysis

7 Tools SMBs Can Use to Track Leads

by Stephanie Miles Share this  
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When local merchants spend big on digital marketing, they expect to see results. Without using the appropriate tracking technology, however, it can be downright impossible to determine whether a marketing method is working. Here are seven options, each for a different type of business or marketing scenario.

News & Analysis

Is Local a Specialist or a Full-Service Game?

by The Editors Share this  
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Local startups have reached a tipping point — go big, or go home. The fifth annual Street Fight Summit on Oct. 20th in NYC will explore the shifting local landscape. Conversations will look at the future of beacons, retail marketing, the changing programmatic landscape, and the nascent battle in mobile.

News & Analysis

The Same, Only More So: Apple Introduces Comprehensive Refresh of Mobile, Wearables and TV

by Noah Elkin Share this  
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If there is a specifically local business implication to the new products and services, it lies in this deeper level of integration with a more mobile world, where the nimbleness of apps (think computing lite) gives everyone the ability to customize and communicate on the fly.

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