Street Fight Daily: Facebook’s Q3 Success Fueled by Mobile,’s Emergency Fundraising

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Facebook’s Transformation into a Mobile Company Is Complete (Gigaom)
Facebook’s third-quarter earnings report shows that the number of its mobile-only users (727 million) continues to rise, as does the percentage of revenues drawn from mobile advertising (78 percent of total ad revenue).

Facing Cash Crunch, Retailer Racing to Complete Funding Round (Wall Street Journal)
Amazon competitor is close to completing a $550 million cash infusion that would prevent the ecommerce startup from running out of money by the end of the year. The new round of funding would value Jet, which began operations in July, at $1.55 billion. (Subscription required)

The Path to Purchase Is More Mobile than Ever: xAd Study (Street Fight)
The fourth annual Mobile Path to Purchase study from location-based marketing firm xAd indicates the customer journey is more smartphone-dependent than ever, even for big-ticket, high-consideration purchases like cars. “Location is much more than a targeting tactic; it’s a powerful indicator of consumers’ intent and immediacy of needs,” said xAd senior director of global research Sarah Ohle.

Hiku’s New Connected Grocery Scanner Lets You Order Groceries from Walmart and Peapod (TechCrunch)
Amazon may be leading the Internet of Things market when it comes to push-button ordering via devices like its Dash scanner and buttons, but it’s not without competition. Today, a company called hiku announced the second generation of its own shopping button, which now allows customers to order groceries from Walmart and Peapod, an Instacart rival in the Northeast U.S.

5 Tools Local Merchants Can Use to Segment In-Store Visitors (Street Fight)
Loyal customers are incredibly important to local merchants, spending an average of 33 percent more on each trip than first-time visitors and converting at a far higher rate. Here are five platforms that enable merchants to track visit frequency and send highly targeted promotions to maximize sales among their most valuable customers.

Big Thinking/ReThinking Angie’s List: Our Talk with CEO Scott Durchslag (Local Onliner)
New Angie’s List CEO Scott Durchslag talked about his plan and vision for the company, including its new guaranteed leads and quality program, efforts to work with key brands on special promotions and sales, building out the B2B presence, and evolving the company’s call center.

Despite Focus in Location Imaging Tools, Mapbox Still Emphasizes the Data (GeoMarketing)
Much like the location marketing industry that has sprung up around it, street diagram design service Mapbox has been particularly active the past few months. “If you ever hear me say ‘Uber for X,’ hit me over the head,” said Tyler Bell, the company’s project manager. “This moment is not about the on-demand economy. This moment is about the ubiquity of geo-data and the technology with which we can access and manipulate it.”

Expedia Acquires HomeAway for $3.9 Billion (Skift)
After years of speculation about whether it would be Expedia, TripAdvisor, the Priceline Group, or Google to purchase HomeAway, Expedia has agreed to acquire the vacation rental giant for $3.9 billion in cash and stock.

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