News and Analysis
5 Privacy-Focused Data Marketplaces
Just 27% of adults feel like they have “some control” over how their personal data is used by mobile apps and services, according to a recent survey by Mobile Ecosystem Forum. The desire to have more say over how personal data is used is leading to a new technology vertical, as next-generation data brokers put together marketplaces where consumers can offer up their own data to brands in exchange for cash and other lucrative incentives.
Here are five examples of services that consumers are using to take control of the data they share with advertisers and keep their private information private.
4 Marketing Use Cases for AR Today
Augmented reality is making the leap from hyped technology of the future to driver of cutting-edge marketing techniques today. To document the state of the field and shine a light on those use cases, the IAB released its AR marketing playbook earlier this month.
In case you’re too busy to peruse the pdf, I’ll detail the major use cases outlined in the report.
Word of Mouth Remains Vital for Loyalty in Digital Age
Pundits have speculated that loyalty is becoming less and less important as mobile and especially voice search drive the consumer toward the most convenient purchasing options. That may be true, but the report indicates loyalty remains a powerful factor, with 53% of consumers saying they are more likely to buy from a retailer they know and trust.
Commentary
Selling to SMBs: AIDA and The Conversion Zone
I’m often asked by entrepreneurs and venture capitalists alike to talk about what changes throughout the course of the “bell curve ride” in selling to small and medium-sized businesses — and how organizations need to adapt at each stage in order to ensure continued success. Here’s the best way I can explain how it all works.
The Increasing Impact of Reviews and Google+ (?!) on Local SEO
Some new data has given us some “big time insight” into how Google is using authoritative local sites to inform local search rankings, says David Mihm. Mike Blumenthal agrees, saying that the prominence of local review pages and appears to be “transferring prominence directly to the local entity in a way that is totally independent of links.”
New Report Shows Urban SMBs Do Better with Agency Help
Street Fight’s new analysis, The Urban SMB Report, indicates that local business owners in big cities get better results from their digital marketing efforts by not doing it themselves. The more they outsource, either to internal staff or to an agency, the higher their satisfaction rating. But there is room for improvement.
Latest Posts
Street Fight Daily: Foursquare’s New Plan, Tech’s Dominating ‘Frightful 5’
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare’s Plan to Use Your Data to Make Money — Even if You Aren’t a User (Wired)… Tech’s ‘Frightful 5’ Will Dominate Digital Life for Foreseeable Future (New York Times)… What’s Next For Lead Generation? (TechCrunch)…
Feastly Co-founder: ‘We’re Looking to Become the Largest Dining Establishment in the World’
Feastly wants to connect you with a specific chef instead of a restaurant, so that you can have a unique meal prepared for you and your party wherever you want to eat it. Street Fight recently caught up with Feastly’s co-founder Noah Karesh and advisor Lem Lloyd to talk about the thinking behind the service.
How the Tech Emerging From CES Could Impact Local Advertisers
While some of the consumer-facing products that made headlines won’t hit store shelves for months, there was plenty to learn from the show for anyone involved in media, software, content, and design. Here’s a look at how some of these technologies could impact advertising planning and creation right now.
Street Fight Daily: DoorDash’s Unicorn Hopes Fall Short, Rite Aid’s Massive Beacon Program
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… DoorDash Struggles in Quest for $1 Billion Valuation (Wall Street Journal)… Rite Aid Preps One of the Largest Beacon Activations (GeoMarketing)… The Goldman Sachs Note Behind the Theory that Apple has Figured Out How ‘to Starve Google’s Core Business Into Irrelevance’ (Business Insider)…
Openings and New Hires at GoDaddy, Revel Systems, Gatehouse Media
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Shopify appoints a new COO, the Morning Call has a new publisher, and a digital sales vet is promoted at CBS.
Raise Report: PlaceIQ, Movinga, Toast, Euclid Analytics Rack Up New Rounds
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes new cash infusions for Blueshift, Carwow and Care24.
LBMA Podcast: CES Beacons, GM and Lyft, Reveal Mobile CEO
On the show: EyeLock & Diebold rename the ATM “Irving”; Screen commerce by Think&Go; Billy Bishop Airport DOOH’s the tunnel; Faking human stench to fight Dengue Fever; Emirates + Millennial Media; AT&T, Cisco, IBM, Intel and the city of IoT.
Street Fight Daily: Foursquare Gets a New CEO, How Apple’s iAd News Affects the Industry
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare CEO Steps Down as Valuation Plummets (Wall Street Journal)… What Apple’s iAd Changes Mean for the Industry (Digiday)… How Google’s Search Chief Has Been Living the “Mobile First” Life (Search Engine Land)…
Dealmakers: On-Demand and Deep-Linking Companies Born Under a Lucky Star
Two areas in the industry I see creating genuine value are in-app search, or “deep linking,” and on-demand tech. In both cases, the value these two segments of our industry bring is in the efficiencies they create. In other words, where and how they reduce friction in consumer transactions is where we will see 2016 investment and M&A activity.
Menu for Success at Brooklyn’s Corner Media: Food, Crime, Homes and History
The eight sites of Brooklyn’s Corner Media Group stretch from northwest to southeast in New York City’s most populous borough. We recently caught up with the network’s publisher Liena Zagare to talk about about her growing hyperlocal empire and the formula behind its success.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem