Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech.
Monday, January 4: Online removals startup Movinga bags $25 million
Berlin-based Movinga, which offers users a home relocation service bookable online, has raised $25 million in Series B funding, Business Insider reported. Movinga’s online platform improves upon the efficiency of traditional home removal services, offering users a quote without the need for a home inspection or full itinerary. With the capital, furnished by Index Ventures, Movinga will invest in “talent, technology, and customer care,” founder and managing director Bastian Knutzen told Business Insider.
Tuesday, January 5: BlueShift secures $8 million to personalize B2C marketing
BlueShift, a personalization tool for B2C marketers, has raised $8 million in Series A funding, VentureBeat reported. BlueShift, which is popular among ecommerce companies, enables those companies to sculpt their marketing strategies for each user based on the user’s purchase patterns and browsing behavior. Storm Ventures led the round, which BlueShift will use to bolster its sales and marketing teams and further product development, according to MarTech Advisor.
Tuesday, January 5: Toast picks up $30 million for restaurant payment software
Toast, which bills itself as the “leading restaurant point-of-sale company,” has raised $30 million in Series B funding, according to a company press release. Toast’s more than 1,000 customers run the gamut of food-service verticals, ranging from fine dining establishments to nightclubs. Bessemer Venture Partners led the round, which also drew funds from Google Ventures. Toast will use the fresh capital to grow its staff and refine its product.
Thursday, January 7: MyMusicTaste scores $10 million to make concert planning local
MyMusicTaste, a crowdsourcing platform through which fans can demonstrate sufficient interest to bring major artists to their cities, has raised $10 million in Series A funding, TechCrunch reported. The Seoul-based startup commands a user base of over 500,000, 90 percent of whom live outside Korea, and the company has organized 80 concerts in 32 cities since its founding in 2013. Softbank Ventures Korea led the round, which will allow MyMusicTaste to expand into China and court more artists, especially those from the U.S., Japan, and Thailand.
Wednesday, January 13: SmashFly shores up $22 million for recruiting service
SmashFly, a digital recruitment management service, has raised $22 million in Series B funding, TechCrunch reported. SmashFly brings recruiting into the information age, using social media tactics to bring potential recruits into a company’s orbit, gauging the recruits’ interest in the company based on their online activities, and escalating email blasts and social media messages to recruits accordingly. SmashFly currently works with 100 companies and will put the round, led by Bessemer Venture Partners, toward research as well as doubling its staff size.
Wednesday, January 13: Carwow grabs £12.5 million to disrupt car dealing
Carwow, a UK startup that flips the process of buying a car on its head, allowing users to build their ideal car and receive competing deals from local auto dealerships, has raised £12.5 million, about $18 million, in Series B funding, Tech EU reported. Accel, Balderton Capital, Episode 1 Ventures, and Samos Investments supplied the funds. Carwow will use the cash to fine-tune its marketing and branding efforts and develop its service.
Thursday, January 14: Care24 locks down $4 million to tackle Indian health care
Cementing its position in an increasingly crowded space, Indian home health care platform Care24 has raised $4 million in Series A funding from SAIF Partners, with participation from India Quotient, the Times of India reported. The platform’s 4,000 daily users can schedule appointments at home with local medical professionals vetted by Care24. The company will use its new funding to expand, laying down roots in more cities across the subcontinent.
Thursday, January 14: PlaceIQ locks down another $25 million to meet accelerating demand
PlaceIQ, which is “building a new model of consumer behavior by connecting physical and digital activities across time, space and mobile devices” has announced that it has received $25 million in series D funding. The company will use the new cash to further develop its location-based audience platform, which offers consumer analytics and location-based media targeting for brands.
Thursday January 14th: Euclid Analytics takes in $20 million to track consumer behavior
TechCrunch reports that location technology and data company Euclid Analytics has taken in $20 million in series C funding, taking the company’s total investment haul to $44 million. This round was led by Cox Enterprises, and other investors include Groupe Arnault, Gold Sky Capital, Benchmark Capital, NEA, and Harrison Metal. The company will use the cash to help more companies track consumer behavior in retails stores and add new employees.
Joseph Zappa is an editorial assistant at Street Fight.
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