Service Marketplace Lead Gen — What Color Do Disruptors Bleed?
Marketplaces are sexy. They have disrupted long-standing lead-gen sources like Google, Craigslist, HomeAdvisor, and Angie’s List — all of which caused disruption within yellow pages years before.
M&A Report: A Long, Hard Look at Loyalty Programs
Loyalty encompasses more than just promotions and punchcards. Tech companies that connect the data dots and create meaningful, accurate consumer personas that explain why we as consumers are loyal to a brand (not a promotion) should be able to parlay that information into new revenue per customer.