News and Analysis
Native Ad Industry Booms, Capitalizing on Hunger for Ads That Don’t Look Like Advertising
Native ad firm AdYouLike is staking its reputation on the assumption that the ads you like may not look like ads. That bet appears to be paying off, as a report from the firm shows the native ad industry set to grow to $400 billion by 2025, a 372% jump from the projected size of the market in 2020.
Poor Data Quality Is Hurting Location-Based Campaigns—Here’s How to Fix It
“Location data offers the ability to turn universal ads into local ads. Same as local TV. The issue is how location targeting is being executed,” says location-based ad veteran Warren Zenna. “People don’t look at ads on their phones when they are out doing things like shopping and driving around. They look at them, sometimes, when they are inactive. Mobile ad creative needs to be better — more engaging and more contextual — and presented when someone is in a contextually relevant mindset.”
Voice is Rising as Medium for Local Discovery
Voice is not only booming as a search tool but also seems to be cannibalizing search volume from the medium that last revolutionized the practice of digital discovery: mobile. That’s the headline from Stone Temple Consulting’s third annual survey of consumers regarding their use of voice-enabled devices.
Latest Posts
Street Fight Daily: Pinterest Prioritizes Search Advertising, Facebook’s Quiet New Yelp Competitor
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Narrows Ad Focus to Match Users’ Interest (Wall Street Journal)… Is ‘Facebook Professional Services’ Facebook’s Stealth Project to Beat Yelp? (Search Engine Land)… Storefront Fills a Growing Market for Short-Term Retail Spaces (Street Fight)…
Get Ready: Holiday Returns Season Set to Begin
During the holiday season, we focus so much attention on when people buy, how much they spend, and whether it got there on time that we tend to overlook what happens once gifts are purchased. An equal test for retailers — both online and brick-and-click — will be making returns as easy as the purchase itself.
Case Study: Children’s Center Uses Scheduling Platform to Streamline Administrative, Marketing Tasks
Almost half of small business owners say they’re being overrun by basic administrative tasks. When Roo’s World of Discovery owner Michelle Pollak Landwehr found herself in that same position, spending hours each week on basic administrative tasks like tracking member visits, scheduling classes, and managing recurring payments at her Washington-based children’s indoor play space, she began looking for digital solutions.
Street Fight Daily: Yahoo’s Search App Gets a Big Update, Postmates Moves Further into Commerce
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Search App for iPhone Gets a Bit More ‘Now’ with Personalized Content (Search Engine Land)… Postmates Digs into Commerce with Curated ’12 Days of Postmates’ Campaign (TechCrunch)… Procter & Gamble’s New Strategy Shows Agencies Still Needed for Programmatic (Digiday)…
LBMA Podcast: UberMedia Introduces LROI Concept, Soundpays Launches Mobile Wallet in Canada
On the show: UberMedia introduces LROI concept; Soundpays launches mobile wallet in Canada; Mobify Buys Dónde; bfonics launches Wi-Fi beacon; racist tweets on billboards in Brazil; Tyrers Department Store tests “Digital Clothing Rail.” Plus, news from Aruba Networks; Domino’s; Placemeter; Krispy Kreme and NCR; and Blue Bite and Rouge Media.
The Power of Pairing: 4 Reasons Matching Is Gaining Traction in Local Home Services
When variables such as trust, uncertainty, availability, and geography are at the core of decision-making — as they so often are when it comes to hiring professionals to perform home services — matching, especially when coupled with ratings and reviews, offers consumers peace of mind. It also provides an immediate connection in an often urgent and sometimes complicated time of need.
Street Fight Daily: Twitter Will Show Ads to ‘Casual Viewers,’ Location Startup Factual Raises $35M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Aims to Show Advertising to Much Wider Audience (New York Times)… Startup Factual Knows Your Commute, and Much More (Wall Street Journal)… Billy Penn and Knight Foundation Want to Build ‘Yelp for Mobile News’ (Poynter)…
6 Ways Local Merchants Can Use Rewards to Bring in Holiday Shoppers
Consumers are expected to spend $630.5 billion this holiday shopping season. Local merchants are fighting tooth and nail to take back a larger share of that revenue from their ecommerce competitors. Here’s what industry leaders said about the types of incentives that work best for encouraging shoppers to make holiday purchases at local retail businesses instead of big-box stores or ecommerce sites.
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Beyond Likes: Win Hearts with Emotional Marketing