LBMA Podcast: UberMedia Introduces LROI Concept, Soundpays Launches Mobile Wallet in Canada

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: UberMedia introduces LROI concept; Soundpays launches mobile wallet in Canada; Mobify Buys Dónde; bfonics launches Wi-Fi beacon; racist tweets on billboards in Brazil; Tyrers Department Store tests “Digital Clothing Rail;” Member news from Aruba Networks; Domino’s; Placemeter; Krispy Kreme and NCR; Blue Bite and Rouge Media; plus, guest Mikhail Damiani of Blue Bite.

Top Stories of the Week:

1. Racist tweets on billboards in Brazil 5:39
2. bfonics launches Wi-Fi beacon 9:36
3. Mobify Buys Dónde 13:26
4. UberMedia launches LROI concept 17:22
5. Tyrers Department Store tests “Digital Clothing Rail” 20:18

Guest: Mikhail Damiani of Blue Bite 24:26

LBMA Member News:

1. Aruba Networks launches Mobile Engagement 2.0 43:11
2. Domino’s launches “Easy Order” button 45:03
3. Placemeter launches first custom Sensor 46:50
4. Soundpays launches mobile wallet in Canada 48:26
5. Krispy Kreme teams up with NCR for loyalty and location 50:21
6. Blue Bite partners with Rouge Media 52:57