News and Analysis
German Tech Provider Bosch Developing 3D Displays for Cars
In the long run, this technology could pave the way toward an even more connected car. That means local advertising that could collect more data on user habits and lead drivers toward local businesses when they are on the go. As autonomous vehicles grow more common and sophisticated, the 3D displays could also be used for entertainment or other yet unseen purposes to enhance the auto experience of the future.
FedEx Stops Ground Deliveries for Amazon, Signaling Delivery War to Come
For FedEx as for the many other companies and industries Amazon has decimated over the past 20 years, the problem in confronting Amazon may turn out to be one of margins. While FedEx needs a profitable delivery business to survive, Amazon can afford to lose money on delivery and make it up with relatively free-flowing profits from Amazon Web Services and its booming ad business.
In fact, Amazon can afford, thanks to the faith and generosity of investors, to make no profits at all. No easy task, competing with that.
Marijuana Advertisers Chart Uncertain Territory with Laws in Flux
Could running ads for cannabis products put digital publishers in the crosshairs of federal regulators? It’s a question that more and more publishers are asking, even as marijuana legalization continues to spread across the U.S.
In a bid to help businesses in the cannabis industry understand what is, and isn’t, legal from an advertising perspective, Dash Two released its own guide to marijuana advertising laws. The company says it will keep its guide updated as the laws continue to evolve.
Commentary
Making Sense of Amazon’s Push Deeper Into Local
Clearly Amazon is positioning itself in the sales funnel aggressively, Mike Blumenthal tells David Mihm. “And unlike Google their presale efforts lead directly to sales that they control. ”
Why Mobile Payments Will Heat Up in 2017
Mobile payments have been inhibited by point-of-sale hardware upgrade requirements and the lack of a killer pitch for either users or merchants. But the movement to chip-based credit and debit cards in the U.S. could help.
Why Location-Based Machine Learning Is the Smart Path to Personalization
With the right data, a brand can keep the relationship with the customer warm while they’re off-property, out-of-town or on a budget. Offering the right deals and communications that are relevant to real interests means that the relationship between man and machine is getting better all the time.
Latest Posts
Street Fight Daily: Facebook Reaches 3M Advertisers, Googler Explains AdWords Changes
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Just Passed 3 Million Advertisers — Here’s Why It’s Doubling Down on Small Businesses (Business Insider)… Google’s Take on the Recent Changes to the Results Page (Search Engine Land)… The Inside Story of Uber’s Big Bet on Food (Business Insider)…
Local Media Companies Tout Events for Revenue Diversification
At that Borrell Associates event this week in New York, several speakers touted local live events — from awards shows, to beer tastings, to road races — as a potentially lucrative revenue stream with sizable margins, that local publishers could easily expand into.
Unacast Partners With Opera to Let Marketers Retarget Consumers Using Beacon Data
The partnership potentially represents a shift from the GPS data that advertisers have previously relied upon for recent location ( which only works when users are outdoors and actively using their mobile devices) and toward more granular beacon data in profile creation and retargeting.
Will ApplePay Be the Company’s Next Mega-Business?
It is a truth universally acknowledged that Apple is currently in need of a really big new product (a la iPhone or iPad) to keep growing. I think the company has ample opportunity to turn the payments industry on its head and make ApplePay its next big product.
Street Fight Daily: The Quiet Success of Ecommerce App Wish, LinkedIn Launches B2B Marketing Tool
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ecommerce App Wish Has ‘Hundreds of Millions of Users’ (Plus Other Stats About the Company) (TechCrunch)… LinkedIn Debuts New Targeting Feature for Marketers (AdAge)… SoundHound’s Virtual Assistant Launches Out of Beta (VentureBeat)…
As Ad Blockers Proliferate, IAB’s Rothenberg Tells Local Publishers to Stick to Their Guns
“Ad blocking represents the new normal in the media industry,” he said at Borrell’s local advertising conference in NYC. And if present trends continue, ad blocking could soon “surpass 50% on most sites.”
How Data Is Poised to Significantly Transform Local Marketing
It is becoming clear that this is the year when our industry effectively leverages data integration across the marketing ecosystem. One significant aspect of this industry evolution is the injection of physical-world data with other data sets, as well as mobile. Mobile data is the glue that connects all data with the broader ecosystem.
Good Uncle’s Cerilli: ‘We Could Change the Face of Franchising’
If Wiley Cerilli’s new venture has its way, geography won’t be as limiting a factor in determining who has access to gourmet food and celebrated dishes from famous chefs. The company, which recently raised $2.2 million, will launch this fall in smaller cities and towns, linking local populations to big-city food via a mobile app and delivery service.
Street Fight Daily: Google/Facebook vs. Publishers, Will Alibaba Buy Yahoo Stake?
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In Battle with Google and Facebook, More Publishers Join Forces (Digiday)… Alibaba Raises More Cash, Yahoo Stake In Sight? (Forbes)… Most Mobile Marketers Are Using Location, But How Do You Do It Right? (Marketing Land)…
Making Sense of Google’s Changes that Just Blew Up Online Ads for Local Businesses
There’s really no way to overstate what a massive change Google’s ad reconfiguring is for everyone in the SEM industry. But it’s going to have a more profound — and even devastating — effect on locally-oriented businesses who had relied on Adwords as a key marketing tool.
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Meta Is Automating Ads, But Brands Still Face a Bigger Problem