News and Analysis
7 Indoor Mapping Platforms for Retailers
More than half of shoppers (57%) have used a retailer’s mobile app while in-store. In order for their apps to provide the greatest amount of value, retailers need to tap in to location features, including indoor mapping. When Street Fight first wrote about indoor mapping tools back in 2013, the technology was still relatively young. Now, the market has had time to mature and retailers looking at integrating indoor mapping technology into their mobile apps have an even wider array of vendors to choose from.
Here are seven companies with indoor mapping solutions for retailers.
6 Recruiting Platforms for the Marijuana Industry
Cannabis startups are struggling to recruit job candidates who understand the cannabis market, which is opening the door to an entirely new vertical for technology firms with recruitment platforms. With the market itself still in its infancy, a handful of key players are vying to become the go-to recruiting sources for the cannabis industry as they work to match employers with job seekers who understand the state-by-state rules and regulations that govern the marijuana market.
Google Being Investigated for Antitrust Violations by Slew of States
More than half of US state attorneys general are investigating Google for antitrust violations, the Washington Post reported. Officials anonymously told the Post that the probes are expected to be announced on Monday.
This marks a serious escalation in mostly recent government efforts to increase regulation of the giant tech firms that have become the most powerful private enterprises in the world, squashing competition in their home industries and disrupting adjacent ones. The Department of Justice and Federal Trade Commission are already looking into the potentially anticompetitive power of Google, Facebook, Amazon, and Apple.
Commentary
Survey: Merchants Gain Social Media Sophistication, Rate it Most Effective Tactic
Over the past several years, Street Fight has seen these local merchants shift their marketing budgets away from traditional media like newspapers, print Yellow Pages, and local broadcast towards digital marketing and media. That trend continues in a new survey that we conducted earlier this year.
How Does Google Determine the Authority of Local Entities?
“Each of these sites that Google trusts might calculate authority in a different way, but if Google can verify the relationship to the local entity, they can apply that authority to the ranking of the local listing,” writes Mike Blumenthal to David Mihm.
Where Home Phones Meet Voice-Assisted Search
Similar to the shift from desktop to mobile, local marketers need to consider how the shift to voice-activated devices will impact their strategy. The smart home hub offers a new device on which consumers will interact with local businesses.
Latest Posts
March Brand Battle: Marriott Residence Inn vs. Hilton Garden Inn
Spring break is a big time for family travel across the U.S. According to travel booking site Orbitz, 61% of spring travelers will be families. What are they looking for? The March Brand Battle pits two affordable luxury hotel chains, Marriott Residence Inn and Hilton Garden Inn, against each other in a fight for local-mobile hotel domination as they head into the spring break season.
How Retailers Can Bring Home the Beacons
Beacons will become standard when retailers use them to identify their businesses in the same fashion they publish their address or phone number. They will also become a standard when the industry starts treating them like a standard. That will solve the chicken-and-egg problem.
Foursquare’s Attribution Solution a Step in the Right Direction, but Still Leaves Gaps for Marketers
Foursquare—the location-based social network that now calls itself a “location intelligence” company—recently stepped into the analytics business. The company’s entree is a product called Attribution Powered by Foursquare that is intended to help brands measure how media impacts foot traffic in brick-and-mortar locations. To fuel this intelligence, the company pulls data from a panel of […]
Street Fight Daily: DoorDash Raises $127 Million, Billy Penn to Expand Its Local News Model
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… DoorDash Raises $127 Million in ‘Down’ Round (Wall Street Journal)… Can the Billy Penn Model for Local News Work Beyond Philadelphia? We’re About to Find Out (Poynter)… Yahoo Ad Revenue to Drop Nearly 14% This Year (eMarketer)…
PlaceIQ’s Mandeep Mason on Looking at Location from an International Perspective
PlaceIQ’s EMEA General Manager, Mandeep Mason, discusses international expansion, why this is a good time for local marketing, and why local analytics need to be part of any overall media plan.
Case Study: NYC Restaurant Uses Automation Tools to Update Search Listings
This case study looks at how New York City’s Paola’s Restaurant worked OpenTable, Yext, email and Yelp to boost walk-ins and traffic. Which tools were most effective and which weren’t worth the expense?
Street Fight Daily: Google’s Increasingly App-Like Mobile Web, Mobile Sensor Project ‘CrowdSignals’
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Is Gradually Turning Mobile Search Into an App-Like Experience (Screenwerk)… CrowdSignals Aims to Create a Marketplace for Smartphone Sensor Data (New York Times)… Retail Browsing Is Rapidly Shifting to Mobile, So Why Isn’t Buying? (AdAge)…
Go Daddy Launches Cloud Solutions for SMBs
Go Daddy has launchedtwo new products: Cloud Servers and Cloud Applications, both of which are engineered to help a web professional quickly build, test and scale cloud solutions.
All That Glitters Is Not Gold: Separating Real Value From ‘Shiny New Things’ in Local
Perhaps there is an industry epidemic of insecurity around the value provided to local businesses given the large market opportunity. Or, perhaps some organizations still think there is business in obfuscating value long enough to make some profit regardless of the damage.
E-commerce Is a $341.7 Billion-dollar Industry — Can SMBs Get a Piece of the Pie?
Small businesses can close the gap between online and offline commerce with some hard work and adherence to a smart strategy. Here are a few tips to get you started.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem