News and Analysis
Foursquare’s Location-Based Loyalty Metrics Point to Best Practices for Casual Restaurants
Brushing aside customer surveys and other imprecise measures of customer loyalty, location intelligence firm Foursquare released a location-based report this morning that evaluates best practices and practitioners in loyalty among casual restaurant chains.
Most importantly for future considerations, the report suggests that brands can improve loyalty in all four of the areas that contributed to its index.
Report: Consumer Expectations for Brands Higher than Ever in Age of Convenience
With the omnichannel age upon us, the impact of bad customer experiences is unprecedented. The main fear for businesses should no longer be a standoff between the worker behind the customer service desk and the angry customer who failed to get his discount; it should be the rant that hits social and is shared or liked a slew of times, dragging digital reputations through the mud.
Commentary
Why People-Based Marketing Platforms Will Begin to Dominate in 2017
This past year laid the foundation for major transitions across the marketing landscape. Those trends will accelerate in 2017, ultimately reshaping our industry for decades to come. Ultimately, marketers want to engage real people in the real-world. Next year the impact of this will be felt in numerous ways.
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Street Fight Daily: Google Changes Desktop Search Ads, Yahoo to Start Reaching Out to Bidders
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Makes Desktop Search Look More Mobile-ish to Milk More Shopping-Ads Cash (Recode)… Yahoo Said to Start Approaching Possible Bidders As Soon As Monday (Bloomberg)… What Is Groupon’s Real Value to Alibaba? (Crain’s Chicago Business)…
Street Fight Daily: Yelp Data Now Available to Marketers, Ads Coming to Facebook Messenger
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Agrees to License Its Data to Sprinklr, All the Better for Marketers to Understand Their Consumers (AdAge)… Facebook Plans to Put Ads in Messenger (TechCrunch)… Yahoo Warns of Industry-Wide ‘Pause’ in Mobile Growth for 2016 (VentureBeat)…
New Alignable Rankings Shed Light on What SMBs Really Think of Tech Vendors
Alignable, a social networking platform for small business owners, has released its first quarterly SMB Trust Index which shows what small businesses think of a variety of small business technology brands. The index features a Net Promoter Score (NPS), which ranks products and services by user
Survey: SMBs Beefing Up Local Marketing — And Favoring Free Social Over Websites
More and more small and medium-sized businesses are upping their digital marketing game — even though they still don’t have a clear understanding of the relative ROI of various channels. According to Thrive Analytics’ Local Pulse Report, 42% of SMBs are planning to boost their local marketing budgets in 2016.
Street Fight Daily: Google Fresh Expands to Grocery Delivery, Nextdoor Arrives in Europe
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Launches Grocery Delivery Service in San Francisco and Los Angeles (TechCrunch)… Nextdoor Launches in Europe (The Next Web)… Report: Apps Convert Better for Retailers than Mobile Web or Desktop (Marketing Land)…
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Why TV Remains the Heartbeat of Local Connection