News and Analysis
MULO Brands With Soul November Picks: The Season of Giving
Rather than single out one brand this month, we will focus on how several MULO (multi-location) brands are leaning into giving this holiday season with tie-ins to philanthropic efforts. Aligning a brand with a specific charitable effort can be risky, so doing due diligence before selecting a cause is imperative today. You certainly don’t want […]
Does Holiday Ad Spend Pay Off? (And Early Indicators from Skai)
As we publish this, Black Friday is less than 48 hours away. Although data shows that people are now taking advantage of year-round sale days, the next week is still considered a “big boost” time for many MULO (multi-location) brands and the agencies that buy their media. According to up-to-the-minute ad buying data from advertising […]
Raptive Survey: Cleaning Is a Top Holiday Stressor
There is no rest for weary creators during the holiday season, but opportunities for brands abound. Raptive, a media platform that works with enterprise publishers and more than 5,000 creators, conducted a survey recently of more than 300 creators and more than 600 consumers about various topics related to the holiday season. Publishing verticals included […]
Latest Posts
What’s Entertainment? Agency VP Nick Dan-Bergman Reveals New Research
LaneTerralever, a full-service marketing and digital experience agency that works with a wide range of attractions and entertainment destinations (as well as the gaming industry), just completed a research report that provides insights into what today’s consumer is looking for in location-based entertainment and experiences. We don’t typically think of attractions (like amusement parks or […]
What Google At Peak Search Means for Marketers
For Q3 2023 earnings, Google reported a shortfall on cloud revenue and that their US core advertising / search business over delivered to make up part of the difference. So how has Google become this dependent on non-advertising revenue streams to achieve future growth targets and how much longer can they go back to the […]
Keep an Eye on C-Stores (Both on and Off the Road!)
As we’ve previously covered, the traditional C-stores (convenience store) used to be that corner deli where you could pick up snacks, soft drinks, or smokes or the stop along the highway where you gassed up, took a hygiene break and grabbed something sugary to tide you over on the road. Consumers are starting to head […]
BrightLocal Report : How Consumers Find Local Businesses
When business owners and marketers need to ensure their business information is correct and consistent for thousands of locations, they might do well to first consult the BrightLocal Local Business Discovery and Trust Report 2023 for guidance. To Sammy Paget, Content Marketing Manager at BrightLocal, trust is at the heart of a high level of […]
Measuring the Return on SEO: ROSS and the Future of Organic Search
There’s an irony at the heart of organic search. For users, searching is one of the most natural, rapid, and reliable digital experiences one can have. You ask questions and expect the best answers in return—instantly. For users, a search could not be simpler. For brands, however, it’s been a little more complicated. Historically, it’s […]
Samba TV : Voters Becoming Harder to Reach with Political Advertising
A recently released report from Samba TV and global research firm HarrisX predicts that voting blocks in the Gen Z and Millennials cohorts will be very hard to reach with political advertising next year. The Guide to Political Advertising: 2024 Report, the culmination of an analysis from a survey and proprietary data from Samba TV, […]
Steak & Ale Makes a Brand Comeback
We’ve written before about “nostalgia” brands and those franchise businesses that have survived 50+ years. Steak & Ale would seem to fit right in there. Steakhouses are alive and well despite the surge in plant-based dining! So we weren’t totally shocked that Steak & Ale, a business created in 1966, is priming (pun intended) for […]
Unlocking Marketing Success: The Power of ID Resolution
In the ever-evolving digital landscape, the customer journey takes center stage as brands strive to craft compelling marketing and advertising campaigns. However, the abundance of customer data, often scattered across various identifiers like web browsers, mobile apps, and in-store interactions, poses a significant challenge Without the right tools and systems in place, this data fragmentation […]
BOOM: Lessons from Build-A-Bear
Stuffed bears have been around since 1903 and became a multi-million dollar business. Despite the popularity of electronic gadgets, VR, AR, and AI, the simple toy lives on! In fact, according to a recent Retail Dive article, Build-A-Bear is on the upswing and has major deals with big brands like Marvel, the NFL, Disney, and […]
Claravine Aims to Revolutionize Marketing Data Management
Claravine recently unveiled Claravine AI, a suite of solutions designed to redefine how marketing teams approach data management. This new offering, fueled by proprietary technology, promises to empower marketing teams with unprecedented control and insight into marketing taxonomy and metadata. By fostering collaboration across the content supply chain and automating the classification of creative assets, […]
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