News and Analysis
Holidays 2024 Installment 6: Christy Parrish Predicts the Spending Future
Christy Parrish is the Senior Director of Client Partnerships at Cordial, shares her 2024 Holiday Shopping Predictions in Street Fight’s exclusive interview. With a focus on customer behavior and channel preferences, Parrish delivers unique insights for retailers navigating the season What is your #1 shopping prediction for this holiday season? In her Holiday Shopping Predictions […]
Who Won the “Near Me Scavenger Hunt?” (and What it Revealed)
During the lunch break at Street Fight LIVE, our guests hit the virtual streets to put themselves in their customers’ minds (and small screens) and find targeted businesses “near me”. The scavenger hunt, which LT sponsored, worked like this: We gave everyone five categories of products and services and instructed them to use their phones […]
Selling into MULO Big Brand Stores: One Founder’s Story
Every inventor, entrepreneur, or manufacturer can’t get a big deal on Shark Tank. Scaling up via online selling can be exhausting and highly competitive, especially when an inventor/manufacturer is up against hundreds of similar brands. Many food and product entrepreneurs dream of having their products sold by MULO (multi-location) big brand stores. We recently sat […]
Commentary
Goodbye, Wild West. Hello, New Data Strategy
While many brands see the new data paradigm as something to rally against or covertly manipulate, most see the inherent opportunities — opportunities that can create greater customer loyalty and, importantly, higher long-term revenue. Here’s how marketers are adapting their data strategies to the new frontier.
Latest Posts
Deft CEO: the State of SEO and Search Advertising
The team at Deft has some controversial takes on the state of SEO and search advertising. From the beginning, the company was founded on the belief that e-commerce is the most over-SEO’d and over-advertised search category — and the problem is only getting worse, as both Amazon and Google continue to make money by keeping […]
Hail Caesars Republic: Talking to Ryan Kirby about MULO Hotel Expansion
Many hotel companies now have different brands within their brand, offering various price points and experiences underneath their multi-location (MULO) umbrella. You may have thought of Caesars as just a casino experience in Las Vegas and Atlantic City, with giant statues and endless slots and tables. But Caesars is about to open its second non-gaming resort […]
The Cookie Is Crumbling: Americans Demand Better Privacy, Transparency, and Control
The ongoing debate surrounding the death of the cookie has prompted leaders in ad tech to reevaluate modern advertising practices and search for more privacy-conscious and user-friendly alternatives. Users are demanding greater privacy — including transparency, choice, and control over how their data is used. In addition, Apple has diminished the retargeting connection through IDFA, […]
The MULO Dozen: October Brands in Review
Last month, we launched this new section, recapping some of the highlights across MULO (multi-location) brands — retailers, restaurants, c-stores, service businesses, and any other establishment that have multiple locations (or aspires to scale to that level), as well as the agencies that help them flourish. We cover: INNOVATION: Here are the brands that are […]
Study Reveals What Drives Attention From CTV Ads
We know that attention is a critical metric for advertising, especially on channels like connected TV (CTV), where advertisers are not only trying to reach their target audiences, but also to engage them to drive real business outcomes. We also know that it’s incredibly difficult to determine what, exactly, drives more attention from CTV ads. […]
Madison Avenue Needs to Think About a .1 Mile Radius
Madison Avenue has long been code for the advertising industry. But, as we know, most agencies are no longer located on that iconic street. In fact, some agencies don’t even have physical offices these days. That doesn’t mean agencies no longer need to think about location! Actually, it’s quite the opposite. Locations are more important […]
Local Advertisers Navigate Looming Surge in Political Ads Pricing
As the global economy braces itself for the possibility of a recession, some sectors are standing out with surprising resilience. Driven largely by the anticipation of enormous spending on political ads in the coming year, local advertising in the U.S. is expected to increase by 8.6%. That puts anticipated revenue across all media in the […]
tvScientific CEO: Netflix Could Learn from Google+ and Facebook
Netflix’s Q3 earnings are in, along with a rise in subscribers since July, price hikes for all types of them, and a jump in share price. Now, it remains to be seen whether the streaming service can scale its ad-supported ambitions. Jason Fairchild, co-founder and CEO of tvScientific, thinks the company still has work to do […]
Digital Disinformation Reaches a Fever Pitch, Social Media Execs Weigh In
Less than a week has passed since Meta and TikTok were ordered by the European Commission to provide details on the steps each company has taken to prevent the spread of misinformation during the Israel-Hamas conflict, and rather than simmering down, the debate over disinformation on social media is only getting hotter. X—the platform formerly […]
5 Generative AI Tools for SMB Marketing
Staying ahead of the curve in SMB marketing is more than just a competitive advantage; it can be the key to survival. As the martech landscape evolves, more business owners are finding themselves dealing with the challenge of producing engaging, relevant, and unique content that can cut through the noise and capture the attention of […]
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