News and Analysis
Report: Upon Unlocking Phones, People Flock to Social, Messaging
Anyone with a smartphone unimmune to our pervasive cultural addiction with digital communication will be unsurprised: It’s WhatsApp, Snapchat, and Facebook that currently capture most of the attention when we mindlessly unlock our mobile devices.
That’s according to media measurement company Verto Analytics, which released a report just this morning on the earliest part of the mobile journey: what happens right when we unlock our phones some 50 times per day.
Borrell Associates Names Jim Brown President
Borrell Associates, a firm that provides cutting-edge insight for the location marketing industry, announced a leadership change on Tuesday. Jim Brown, previously vice president of sales, will take on the role of president, partnering with Corey Elliott, newly minted senior VP of local market intelligence, to help steer Borrell into the future.
5 CRM Platforms for the Cannabis Industry
Growers and dispensaries in certain states are required to submit reports that include information about their customers and sales to governing bodies. How easy, or difficult, these reports are to generate depends on the CRM platform that the business is using, and those platforms designed for marijuana businesses specifically tend to make the process as efficient as possible.
Here are five examples of CRM platforms designed for businesses in the cannabis industry, along with details about what makes each of these platforms unique.
Commentary
How Cisco’s Meraki Became the Largest Vendor of Bluetooth Beacon Gateways
While Meraki’s routers have long had the ability to broadcast iBeacon packets, in October they released a software upgrade which enables API access to these radios, activating a major new feature. Now customers can use their Wi-Fi access points to monitor beacons from third party vendors.
Latest Posts
GrubHub’s Chia: Scale and ‘Strong Partnership Model’ Keep Company Afloat in Saturated Market
Competition in the local delivery space has exploded in the past few years as on-demand providers rushed to connect service providers with consumers as efficiently as possible. Street Fight recently caught up with GrubHub’s SVP of Operations, Stan Chia, who says the company’s fundamental mission — restaurant discovery — hasn’t changed.
Street Fight Daily: Whole Foods Invests in Instacart, Ad Blocking Debate Gets Tempers Flaring
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Whole Foods to Invest in Instacart, Signs New Multi-Year Delivery Deal (Recode)… Fear, Loathing, and Opportunity On Display as Ad Industry Eyeballs Specter of Mobile Ad Blocking (TechCrunch)… Foursquare Won’t Be Facebook and That’s Just Fine, Crowley Says (Bloomberg)…
/Local: ‘Slashing’ the Local Web Into Tiny Nearby Slices
“It’s 2016, and everyone is connected to the information superhighway, and yet our towns, cities and locations are largely still dark and unsearchable,” says Local Web co-founder Jess Bachman. “The Local Web is the off-ramp for the Web. The problems it will solve are as varied as the people using it. “
Street Fight Daily: Foursquare Launches Attribution Tool, Searching on the Physical Web
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare Will Tell Businesses When Their Ads Bring You Into an Actual Store (TechCrunch)… With the Physical Web, You Become the Search Engine (Marketing Land)… Why Starbucks Is Overhauling Its Loyalty Rewards Program (Fortune)…
Street Fight Daily: Google Changes Desktop Search Ads, Yahoo to Start Reaching Out to Bidders
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Makes Desktop Search Look More Mobile-ish to Milk More Shopping-Ads Cash (Recode)… Yahoo Said to Start Approaching Possible Bidders As Soon As Monday (Bloomberg)… What Is Groupon’s Real Value to Alibaba? (Crain’s Chicago Business)…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation