A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Tribune Publishing Is Weighing a Surprise Offer from Gannett (Poynter)
An announcement of a bid for Tribune Publishing from Gannett for $815 million was met with obvious surprise by Tribune. Tribune’s ambition to build global brands would seem to run smack into the Gannett strategy to consolidate the industry, finding efficiencies on the business side and creating a network on the editorial side that exploits the journalism of individual newsrooms.
The UPS Store Will Kick Off ‘Small Biz Salute’ for Small Business Week (AdAge)
UPS is turning National Small Business Week (May 1-7) into Small Business Month with a campaign called “Small Biz Salute”. A component of the campaign is a research study UPS conducted among 500 small business owners about some of their most pressing issues.
Why Top Newspaper Groups Are Pitching New ‘Solutions’ to the Ad Market (Part 2) (Street Fight)
Tom Grubisich: Christian Hendricks, the longtime leader of McClatchy’s digital operations who was recently promoted to VP of Products, Marketing and Promotion, talks about NMS from the perspective of one of its four founding newspaper groups and discusses its relationship to the three-year-old Local Media Consortium.
Leaked Postmates Financials Suggest Company Might Be Doing Better Than Everyone Thought (TechCrunch)
Postmates has become a poster child for struggling on-demand businesses. According to countless venture capitalists, the company, despite its popularity with consumers, is doomed because its unit economics don’t add up. But its financial documents tell a different story.
What It Takes for Legacy Media Companies to Innovate and Thrive (Street Fight)
As the media industry spins further away from the familiarity of print models, its companies — large and small, old and new, hyperlocal and international — are hurrying to implement a plan for sustainability. Three organizations with creative solutions spoke on a panel at Street Fight’s LOCALCON in London last week about their strategies.
Why ‘Near Me’ Is Critically Important for Multi-Location Businesses (Marketing Land)
Jason Decker: One of the hottest topics in local search today is the rapidly increasing popularity of “nearby” searches. Last May, Google noted that “near me” searches doubled in 2015, and the trend is not going away. All local businesses have a new opportunity with these searches, but the biggest winner may be multi-location business, especially large companies with many locations in the same city.
How the Internet of Things Helps Build Brands (ReadWrite)
Engagement is at the heart of IoT. It’s a concept built around connecting the various items we interact and engage with throughout the day. This means that brands have a variety of new methods by which they can connect with and deliver value to the consumer, and to create a lifestyle around interacting with their products and services.
Many Grocery Buyers Shop Frequently Because of Promotions (eMarketer)
Promotions in weekly circulars can drive purchases at grocery stores, according to recent research. In fact, more than a third of grocery buyers shop at a store frequently because of these offers.