News and Analysis
How 5 Brands Are Marketing with Smart Home Technology
Because marketing through the connected home is still in its infancy, most brands are in the experimental phase. Even though there are plenty of opportunities for connecting with consumers through smart appliances and devices, brands have to be careful in their approach to avoid overstepping boundaries or coming off as “creepy.” Regardless, the sheer volume of connected products hitting the market ensures that brands have an unprecedented number of new avenues to reach people inside their own homes.
Here are five innovative connected home marketing strategies being pioneered by brands and retail marketers.
Jeff Glueck Passes the Torch as David Shim Steps up to Foursquare CEO
Shim now faces the challenge of steering a fast-growing tech business through uncertain times for data-driven companies. While location tech is a lucrative business that provides crucial insights for brick-and-mortar companies and has yet to hit peak productivity, the industry is also facing concerns of an unprecedented scale about how much it knows about the people who power its insights.
TripAdvisor Buys Listings, Menu Management Company SinglePlatform
As SinglePlatform’s name suggests, the acquisition is a sign of changing and challenging times for search-related internet businesses. Facing pressure from a Google juggernaut that is increasingly mapping out any imaginable search experience on its own properties, digital services that connect consumers with restaurants or places to visit when traveling are consolidating, aiming to offer holistic information that keeps searchers coming back.
Commentary
Making Sense of Posts in Google’s SMB Product Portfolio
“In local, most businesses do not have a transaction so Google wants to control the action,” Mike Blumenthal tells David Mihm. “If they can sell an ad, great, and if not then they take credit for a click or a call, driving directions or response to a CTA (and gather the data of those activities).”
Is Snapchat Quietly Redefining Local?
Snapchat’s recent moves and related developments seem to indicate an emerging redefinition of what it means to be digitally local, a redefinition that is happening under our noses and without much fanfare as Snapchat works to gain and maintain the eyeballs of Millennials.
Local Providers Should Take Care in Interpreting Big Mobile Advertising Numbers
One of the key themes of Mary Meeker’s annual presentation was mobile advertising — its growth, targeting, and measurability. But recent Street Fight surveys of SMBs and brand marketers indicate that mobile still has surprisingly low usage and perceived effectiveness.
Latest Posts
5 Tools for Capturing Customers from Competitors
Merchants can use multiple tactics to turn a competitor’s customers into their own, from timely advertisements and relevant mobile messaging to targeted social media coupons. Here are five examples of platforms businesses can use to poach customers from their competitors,
Street Fight Daily: Google AMP Yields Mixed Reviews, Voice Search Far From Mass Adoption
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Publishers Give Mixed Reviews So Far to Google AMP… Voice Search Remains Far From Mass Adoption…
Yelp Extends Online Booking Capabilities With New Platform Partners
Yelp took another step in its expansion into the online booking arena this morning, with the announcement that it would be adding five new platform partners to its roster: Whittl, TicketNetwork, delivery.com for laundry, Peek and foodjunky.
Pingup Partners with Yahoo to Expand Online Booking for Local Services
Pingup, which describes itself as a “transaction platform for local services,” announced a new partnership with Yahoo this morning. The move expands Pingup’s publisher network, allowing users searching for local services on Yahoo to book an appointment on-demand through the Pingup platform.
Deliv CEO: ‘We’re Selling the Picks and Shovels’ for Brick-and-Mortar Gold Rush
Deliv CEO and Founder Daphne Carmeli — who will be a speaker at Street Fight Summit West tomorrow in San Francisco — caught up with us recently to talk about what sets today’s delivery startups apart from their fallen predecessors.
Street Fight Daily: Publisher Reach on Facebook Declines, Grocery May Be Next Boon for Amazon
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Publisher Reach on Facebook is Down 42% Since January… Shipping, Business Supplies, and Grocery Delivery — Not Echo — Most Likely to Be Amazon’s Next Growth Driver… What’s Next for Tronc: Scooping Up Other Newspapers…
Can Local Tech Make Dining Out ‘Seamless, Tailored & Magical?’
Nowait CEO Ware Sykes, who will be a speaker at Street Fight Summit West next week in San Francisco, spoke with us recently about about how technology is rethinking the conventions of dining out for both customers and restaurateurs.
Openings and New Hires at Yext, Advice Local, Verve and Cuebiq
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Sightly, TapClicks and Modcloth.
Raise Report: Fresh Funding for Uber, Gett, Spredfast
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s selection includes new funding for Metadata, Front, Chef’d, and SevenFifty.
Street Fight Daily: Amazon Crushes Rivals on Mobile, Tribune Rebrands as Tronc
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon is Blowing Away Competitors on Mobile… Ericsson: IoT Connections Will Crush Mobile by 2018… Tribune Publishing Becomes Tronc to Reflect Strategic Pivot…
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature