Street Fight Daily: Publisher Reach on Facebook Declines, Grocery May Be Next Boon for Amazon

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Publisher Reach on Facebook is Down 42% Since January (AdWeek)
According to an analysis by SocialFlow, publishers on Facebook have experienced a rapid decline in overall reach during the past few months. The social analytics company examined 3,000 Facebook pages, most of which are publishers who have a collective annual impression count of around 500 billion reaching 600 million unique users.

Pingup Partners with Yahoo to Expand Online Booking for Local Services (Street Fight)
Pingup, which describes itself as a “transaction platform for local services,” announced a new partnership with Yahoo this morning. The move expands Pingup’s publisher network, allowing users searching for local services on Yahoo to book an appointment on-demand through the Pingup platform.

Shipping, Business Supplies, and Grocery Delivery — Not Echo — Most Likely to Be Amazon’s Next Growth Driver (Business Insider)
According to RBC Capital’s Mark Mahaney, these are the three areas most likely to become Amazon’s next growth drivers: shipping, business supplies, and groceries. Mahaney notes that he picked them based on market size, market efficiency, Amazon’s competencies, and signs of traction by Amazon.

What’s Next for Tronc: Scooping Up Other Newspapers (Poynter)
James Warren: The name change is part and parcel of the lofty ambitions of Michael Ferro, a tech entrepreneur and the new boss, who’s defiantly rebutting Gannett’s hostile takeover attempt, Wall Street skepticism and at least one shareholder lawsuit. His aims are ample and, sources say, include buying the Chicago Sun-Times.

Deliv CEO: We’re Selling the Picks and Shovels for Brick-and-Mortar Gold Rush (Street Fight)
Deliv CEO and Founder Daphne Carmeli — who will be a speaker at Street Fight Summit West tomorrow in San Francisco — caught up with us recently to talk about what sets today’s delivery startups apart from their fallen predecessors.

Artificial Intelligence is Changing SEO Faster Than You Think (TechCrunch)
John Rampton: In this article, I’ll take you through some clear examples of how some of the old rules of SEO no longer apply given advancements in AI, and what steps you can take to stay ahead of the curve in order to continue to provide successful SEO campaigns for your businesses.

Can You Manage Your Inventory with Google Shopping? (Search Engine Land)
On the face of it, Google Shopping seems like a good platform to push particular products or product groups. Advertisers can pay more to increase the exposure of a particular product, rather than bid on keywords alone. But behind this approach is the debatable assumption that there is a direct relationship between what consumers search for and what they end up buying.

Uber’s Rivals Team Up to Better Battle for U.S. and Southeast Asian Rivals (Skift)
GrabTaxi and Lyft have linked their apps so customers of Southeast Asia’s largest ride-hailing service can hail a car in the U.S., and vice versa. The integration goes live in coming weeks and stems from a global alliance linking China’s Didi Chuxing, Singapore-based Grab, San Francisco-based Lyft and India’s Ola to curb Uber’s international expansion.

Amazon Alexa Now Has Over 1,000 Skills  Up From 135 in January (TechCrunch)
Friday, Amazon announced that its Alexa app store, so to speak – the “skills” section – has grown to over 1,000 skills. In an announcement, Amazon highlighted several of the more notable additions to Alexa’s selection of skills, including those from Capital One, Domino’s, Fitbit, KAYAK, SmartThings, Uber, and others.

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