News and Analysis
Tech Vendors See Opportunity in CCPA Compliance
The California Consumer Privacy Act has just recently gone into effect, and full enforcement won’t begin for another six months, but companies are already making big changes as they endeavor to ensure compliance.
Under the new CCPA regulations, companies are required to notify users of the intent to monetize their data and provide users with the ability to easily opt out of data monetization. Many companies are struggling to come into compliance, but for businesses that work with multiple technology vendors, the issue is creating even more headaches.
Retailers Find New Marketing Opportunities with Wearables
A recent announcement that Amazon, Apple, Google, and the Zigbee Alliance are working on an open-source network standard is likely to lead to even more investment in connected devices among retailers. The open-source network that the group is working to develop is supposed to make life easier for IoT hardware vendors and software developers, but it also serves a secondary purpose of assuring retailers investing in connected technology that their budgets aren’t being wasted. With a common IoT communication and control standard, smart devices will be even more reliable and seamless to use in the coming years.
“Open source will bring businesses more agility and enable them to process data quickly while simultaneously producing valuable insights,” says Heikki Nousiainen, chief technology officer at Aiven, a firm that develops managed cloud service hosting for software infrastructure services.
Blending Online and In-Store: The Boom of BOPIS
BOPIS — buy online, pick up in store — has become a fixture among cutting-edge retailers over the past several years. But this holiday season has made 2019 the breakthrough year for BOPIS. There’s rising demand among consumers for this handy shopping option. And retailers, seeing how the tactic benefits them as well, are stepping up to meet that demand.
Commentary
Three Lessons from the Dex Media/YP Merger
For Dex Media and YP to become DexYP, they had to teach one another three lessons that every business in the local space should know: the primacy of distribution, the fallacy of stagnation, and the inevitability of market consolidation.
Accidental Ad-Blocking: The Brand-Safety Snag that Advertisers Can Fix
When it comes to ads that brands want to publish on the web as well as in-app, there’s a brand-safety technology snag that many advertisers don’t know about — and it’s costing them in-app impressions. Think of it as accidental ad-blocking.
Cutting Through the Crowds at Festivals: How Brands Can Reach Summer Groupies
When fans use their mobile phones to travel to or around a festival, or when contacting their friends on-site, they’re giving brands valuable information about where they are and what they like. And if advertisers know how to capitalize on this data, they’ll be able to identify and reach their ideal audiences.
Latest Posts
#SFSW16 VIDEO: Rethinking Restaurants — Local Tech Remakes an Industry
Restaurants are a particularly large and important vertical in local, and as such they’ve long been a testing ground for a variety of digital products. Now a new generation of companies is starting to use local marketing and delivery services to rethink what a restaurant is and how we think about our dining experiences.
Case Study: Franchisee Sees Better Customer Retention With iPad POS
Social media plays an integral role in most local merchants’ marketing strategies, but Oilerie’s Lori Hackman says business owners have to do more than just post occasionally on Facebook or Twitter to get people engaged and motivated to come into their stores.
Street Fight Daily: Facebook Canvas Ads Flourish, Google Tests Click-to-SMS Extension
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook’s Genre-Bending Canvas Ads Demonstrate the Social Network’s Strength… Startup Challenges Uber, Lyft with Lower Fares, Higher Driver Commissions… Search Ad Decline Report May Explain Google’s Friday Stock Drop…
Raise Report: Fresh Funding for YotPo, Amplitude, When I Work
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Recharge, ShipBob, Qloo, and Performance Horizon.
5 Locally-Focused Meal-Kit Delivery Vendors
Meal-kit delivery services are a segment of the food market that’s expected to grow to between $3 and $5 billion over the next decade. Companies deliver individually wrapped ingredients, along with plain-simple recipes, to their customers’ doors for a premium price. Here are five examples of meal-kit vendors taking a localized approach.
Street Fight Daily: Uber Pouring Profits into China, How Siri Third-Party Dev Works
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Profitable in Most Markets, Uber Is Spending Big to Win China… Here’s How Siri Will Work for Third-Party Developers… Washington Post Puts Branded Content on Facebook Instant Articles…
Targeted Ads Can Miss Targets — But They Still Keep Coming
Over the past few weeks, I’ve received a barrage of ads for storage centers in St. Louis despite the fact that I live in South Carolina. I’m also seeing ads reminding me to “finish your trademark” event though I’m not interested in trademarking anything. I asked experts about why mis-targeted (and wasteful) ads like these persist, and what the ad industry is doing about them.
Street Fight Daily: Uber Partners with Factual, YouTube Lends Hand to SMBs
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Uber, Apple, and Facebook All Want Data From This Startup… YouTube Starts Producing Free Video Ads for Small Businesses… AirBnB Secures $1 Billion From U.S. Banks to Fund Growth…
Placed Connects Voting Patterns to In-Store Visits
According to a new study by the location analytics firm Placed, there was zero overlap in the most popular businesses for Trump and Clinton supporters to visit. In order to come up with these results, Placed tracked the offline behavior of roughly two million opted-in consumers.
xAd Unveils Location Intelligence Platform for Brick-and-Mortar Businesses
The New York-based location data company announced a new tool called MarketPlace Discovery on Wednesday. The platform will provide brands with insights about where consumers active in their industries are shopping.
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