News and Analysis
6 Privacy Tools for CCPA Compliance
With the clock ticking on full enforcement of CCPA, businesses are looking at how they can get into compliance—and fast. Technology vendors have been quick to step in and fill that void, launching integrated privacy management platforms with CCPA and the European Union’s GDPR in mind. Most of these platforms can be configured to specific privacy regulations, helping businesses automate their data collection practices and regularly performing risk assessments to determine whether they’re handling personal data correctly.
Here are six examples of tools that companies can use to ensure CCPA compliance.
Foot Traffic Data Shows Signs of Retail Apocalypse Can Speak to Smart Retail Strategy
Over the last year, we saw many well-known brands close their doors and scale back their offline footprints. While many believed this to be a sign of weakness, it was, in fact, a sign of a very effective corporate strategy.
Retailers such as Macy’s and Walmart both faced multiple closures in 2019, but when digging deeper and analyzing specific store locations, we uncover a much more informative narrative than simple brick-and-mortar decline.
With Investment in Geo, Foursquare Focuses on Improving Data Access
When it comes to location data specifically, Senior VP of Product Josh Cohen is seeing Foursquare’s partners put more emphasis on the quality of data. The company’s partners are developing more sophisticated understandings of the range of data quality when it comes to location, which means Foursquare has to dedicate more resources to make sure new industry-wide expectations are met.
Commentary
How Brands Can Use Location to Ace Back-To-School Ad Campaigns
Brands could be throwing their back-to-school ad dollars to the wind if they are only taking a standard location approach. In fact, the study found that brands could wasting more than 80 percent of their back-to-school media on the wrong audience if location data isn’t used correctly .
What Will Amazon Do With Whole Foods?
Whole Foods will represent a brand-new challenge to the company that has come to define online commerce. How can shopping in a physical store be disrupted and transformed by the same kind of thinking that created the world’s biggest virtual marketplace?
Why Location Visit Data Is Going to Be Huge for Brands
If you are not already thinking about how visits data fits into your location strategy, or you’ve yet to bring the people in-house to support that strategy (think: data scientists), now is the time. this is going to be the biggest, most critical shift in the young history of location data markets.
Latest Posts
Street Fight Daily: Gannett Acquires Jersey Papers, Walmart Responds to Apple Pay
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Gannett Buys the Bergen Record and Other New Jersey Papers… Walmart’s Answer to Apple Pay is Now Available in All Walmart Stores… Used-Car Mobile Marketplace, Shift, Launches…
Super Retailers Face Super Location Data Problems
Managing location data across hundreds and thousands of locations requires dedicated resources to scale the data and change it. Just as importantly, a business must treat location data as a competitive asset, organized and managed like inventory.
7 Ways Booking Platforms Can Utilize Location Technology
Booking vendors use location technology to personalize and streamline the online scheduling experience for consumers. This, in turn, benefits the businesses that use these platforms because it makes their clients more likely to schedule more frequent appointments.
Street Fight Daily: Angie’s List Strikes Paywall, Google Maps Enables SMB Discovery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Angie’s List is Now Free, and What That Means for SMBs and Local Search… Google Maps Makes It Easier to Find Local Businesses On Your Route… Square and Facebook Serve Up Offline Attribution for an Ohio Eatery…
Why Enterprise Marketers Are Such an Elusive Market
A new report based on insights collected from 200 executives at some of the biggest brands and retailers, reveals a lingering preference for traditional media over digital. But it offers a glimmer of hope where it shines a light on the pain points that are keeping digital from realizing its full potential with enterprise marketers…
Is Google Shrinking the Local Pack?
The reduction of local search real estate represents a huge challenge to marketers, who must work even harder to ensure their clients’ listings can compete in a shrinking field. It also suggests that a strategy combining organic and paid efforts is becoming ever more important.
10 Reasons That On-Demand Services Fail
Hundreds of startups have flooded the market with “Uber for X” models in the past few years, but the landscape in 2016 is filled with just as many failures as successes. We asked some of those that have found success to map out the potential pitfalls that they and other have encountered along the way.
Street Fight Daily: Amazon Boosts Alexa Ordering, What Businesses Need to Know About Chatbots
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Shipping Could Be the Next Billion-Dollar Opportunity for E-Commerce Retailers… Survey Says Most Businesses Already Use the Internet of Things… Startups Should Be Watching as the Supreme Court Decides Samsung versus Apple…
Openings and New Hires at Adelphic, ClickBank, Web.com
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Serviz, CBS Interactive.
Raise Report: Fresh Funding for Verve, Thrive Market, InVision
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes new rounds for Condeco, Lystable, Narvar, and Farm Hill.
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature