Street Fight Daily: Gannett Acquires Jersey Papers, Walmart Responds to Apple Pay

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Gannett Buys the Bergen Record and Other New Jersey Papers (Poynter)
Gannett on Wednesday officially announced that it has acquired the Bergen Record, the Herald News and other assets of North Jersey Media Group Inc. The price was not disclosed. Gannett expects the purchase will add $90 million in annual revenues.

Walmart’s Answer to Apple Pay is Now Available in All Walmart Stores (Business Insider)
Senior VP of Walmart Services Daniel Eckert said early data suggests that the mobile wallet has no effect on basket size at checkout, but that the company is considering using customers’ shopping habits to suggest “smart list” shopping lists, if the customer chooses to opt in.

5 Steps to Identifying the Channel Partners That Will Grow Your Business (Street Fight
Eric Groves: It’s no surprise they call the golden rule of channel sales the 90/10 rule — where 90% of the sales are going to come from 10% of your partners. The best approach to this problem is to come up with frameworks you can use to focus on those most likely to end up in the winner bucket.

Used-Car Mobile Marketplace, Shift, Launches (Recode)
Starting today, people looking to buy or sell a used car on Shift can do so all from their phone. Potential buyers can even book a free test drive straight from their mobile device and sellers can schedule an evaluation of their car. The company has plans to continue to develop the app to include features such as an Uber-like automated dispatch for test drives where you’re able to track where the car is in the app.

As Content Crosses Platforms, Hearst Shifts from Media to Tech Company (AdExchanger)
Hearst doesn’t view itself a media company, but rather as a technology company. “We have been making a concerted effort to transform from a media company that used great technology to a technology company,” said Allen Duan, Hearst’s head of corporate technology. Duan talks to AdExchanger about multiplatform content management, mobile strategy, and more.

Life After Patch: Finding Success in Community Publishing as a One-Person Operation (Street Fight)
Tom Grubisich: Two years ago, AOL’s sale of Patch to Hale Global prompted a number of the company’s former editors to found their own independent sites. Michael Dinan, who had held major Patch posts in suburban Connecticut, was one of them. In this Q & A, we see how he and are faring.

Voice Search Changes the Rules of Content Creation (MediaPost)
Content creation is difficult enough. Now put voice search into the mix. How do marketers optimize for voice as audio and mobile drive consumption? Voice search drives consumer mobile video consumption and marketing investments, which Strategy Analytics estimates will reach $25 billion by 2021 worldwide.

Though Some Retailers Bought Into Twitter Moments, Lack of Attribution Proved Costly (Digiday)
Twitter did find some advertisers — like movie studios and retailers — to experiment with promoted topics inside Moments, showing off tweets, photos, videos and GIFs related to the brands. Twitter was asking for $1 million to buy into Moments. But advertisers are uncomfortable paying that much when the return is questionable, they said.

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