News and Analysis
7 Cannabis Data Analytics Firms
One of the signs that an industry is becoming more legitimate is when its major players start investing in analytics. With a recent boom in the number of data analytics firms entering the cannabis space, it’s time to reevaluate the landscape for recreational marijuana as a business.
The marijuana industry is expanding at a rapid pace. Analysts estimate the industry could reach $75 billion in global sales by 2030. With so much on the line and marijuana companies facing enormous pressure to innovate, investors are pushing for the increased use of data analytics to make more strategic business decisions.
Here are seven cannabis data analytics firms working to change the face of the industry right now.
7 Location Analytics Firms for Malls and Shopping Centers
If you want to see what retail innovation looks like first-hand, walk into a shopping mall. Faced with the option to transform or die, shopping mall operators across the country are choosing to fight back against the shifting tides in retail.
Here are seven tech firms that malls, and other retail giants, are relying on to collect and study location data gleaned from shoppers’ mobile devices.
With Shoelace, Its Latest Foray into (Local) Social, Google Aims to Do for Friends What Tinder Did for Dating
Perhaps Shoelace is less ambitious than Google+. But is finding friends, or others with whom to socialize, not the most central and yet unachieved aim of social networking? One that hinges on location and would be a gold mine for advertising, as it captures users far down the sales funnel, all the way at the point where they are ready to get together to spend some time at a local business? What if, in the same way online dating has gone from disreputable to de rigueur over the course of 10 years, finding friends online is something young people all do in 10 years, an engineering problem that Tinder rival Bumble is already trying to crack?
That would be a pretty big social network. The ambitions may not be so modest.
Commentary
Unlocking Audiences for Brands: Uniting Client Goals with Demographic Research
Uniting your client’s instincts with actionable data from social media, keyword research, content analysis, and analytics creates a hyperlocal strategy to reach their most interested clients. There are four key strategies for marketing companies that want to take their clients beyond mere traffic increases to high ROI and conversion rates.
When Breaking Google’s Guidelines Is Almost Necessary with GMB
A couple of months ago I was helping a physical therapy business on the Google My Business Forum that was filtered out of the local results on Google because of the Possum algorithm update in 2016. In this case, the culprit was a completely different physical therapy business down the street (about a two minute walk away).
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