News and Analysis
How The Canucks Use Chat to Optimize the Fan Experience
Telephone surveys are notoriously unreliable. So are email questionnaires. When it comes to engaging consumers in two-way market research, companies are increasingly looking toward chat-based technologies as a potential solution.
Case and point: the Vancouver Canucks. The ice hockey team has started using chat-based technology to capture fan feedback in real-time during home games in the team’s Vancouver stadium.
PUMA Goes Big with OOH Ad Campaign
With consumers today asking for more authentic, personalized experiences, the German apparel manufacturer PUMA recently launched an outdoor campaign that involved audience targeting, programmatic capabilities, and situationally aware screens with hologram technology. PUMA worked with Havas Media and the outdoor ad platform Firefly to design a weekend-long campaign during the 2020 NBA All-Star Weekend in Chicago. Together, the companies outfitted smart media displays with hologram projectors to display 360-degree images of PUMA’s newest sneaker on the roofs of parked cars in front of multiple Chicago landmarks.
Street Fight’s March Theme: Word of Mouth
One of the oldest and still most influential drivers of local commerce is word of mouth. Though that’s sustained at a high level, the delivery vessel for local chatter has evolved. Social channels like Facebook and Yelp now shape the reputations of brick-and-mortar businesses, not to mention the kingmaker authority of Google.
This month, we will delve into the latest trends and insights driving reputation management, taking Word of Mouth as our theme.
Commentary
Voice Assistants Could Transform Local — But Not Necessarily How You Might Think
Voice search and AI are widely misunderstood. Generalist tech coverage has painted the picture of an opportunity that resides mostly with stationary devices like Amazon Echo. But the real scale will happen elsewhere.
New Street Fight Report: Benchmarking and Best Practices in Enterprise Local Marketing
The report Enterprise Local Marketers 2017: Benchmarking and Best Practices examines current trends in their local marketing tactics, channels, and operations. By analyzing the survey data and correlating digital marketing effectiveness with spending, tactics, and management, Street Fight has identified key enterprise local marketing best practices.
Is the Camera the ‘New Search Box’ for Local Discovery?
Though still nascent, visual search builds on a few key trends. Smartphones have increasingly powerful optics; AI and machine learning support computer vision to identify items; and there’s behavioral alignment with millennials who use the smartphone camera as a communication tool.
Latest Posts
Why Marketers Must Focus On Data ‘Far Beyond Location’ to Build a Sharper Picture Of Consumers
Tom Laband, the CEO of adsquare, recently spoke with Street Fight about the rise of mobile data, the positive impact on targeting and the company’s wider strategy to “go far beyond location” to provide intelligent mobile data for holistic and effective mobile campaigns.
Street Fight Daily: Facebook News Feed Changes Barely Alter Traffic, On-Demand Startups Falling Short
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Friends-and-Family News Feed Change Doesn’t Seem to be Hurting Publisher Traffic… Omnicom Wins Massive $3 Billion AT&T Ad Account… Postmates Has Failed to Make Uber-for-Anything Cheap…
Openings and New Hires at Tapclicks, GotU, Matchcraft
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Google Ventures, Factual, Gooway Group, and Townsquare Media.
Raise Report: Fresh Funding for Townsquared, Yieldbot, Drizly
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes recent rounds for Carvana, SiteZeus, Spot.IM, and Insert.
LBMA Podcast: Snapchat + Yext, Gimbal’s Experiences, Unacast’s Thomas Walle Jensen
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: GoGoGrandparent, Pets At Home + GrandVisual, Macy’s + IBM’s Watson, Mentos + Posterscope, Apple iOS10, Sephora, Tinder, and Flirtey + 7Eleven.
Street Fight Daily: Brands Using Apps to Drive Revenue, Facebook Tweaks News Feed (Again)
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Three Brands Use Apps to Drive Loyalty and Revenue… Facebook Tweaks News Feed to Favor ‘Personally Informative’ Stories… How AMP Will Affect the Wider Web…
How DMN’s Speakeasy Became a Major Revenue Driver in the Digital Transition
The newspaper’s in-house digital agency has grown to 70 client businesses that provide a significant share of the estimated $40 million of annual revenue that doesn’t originate within the walls of the DMN. The division has become the centerpiece of the company’s work to to re-establish a revenue growth model.
6 Ways Brands Can Automate Updates on Local Facebook Pages
For a brand with 10, 100, or even 1,000 locations, having to create and manually update local Facebook pages can be daunting, but a number of hyperlocal vendors have stepped in with solutions to streamline the process. Here are six examples of platforms that multi-location businesses can use to automate their updates across local Facebook pages.
Street Fight Daily: Restaurants Eager for New Tech, P&G’s Facebook Experiment
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Yelp Plans to Consolidate Mobile Gains and Reach $1B in Revenue… Restaurants Would Implement Predictive Ordering, Drones if Available… Why P&G Decided Facebook Ad Targeting Often Isn’t Worth the Money…
What Local Consumers Really Want From a Loyalty Program
To dig into what consumers expect in the loyalty programs they use most frequency today, we checked in with executives at a few of the most well-known loyalty platforms. Here’s what they said consumers are looking for in loyalty programs right now.
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