News and Analysis
As States Reopen, Conversion Patterns Point to Early Programmatic Recovery
The data that Goodway Group uncovered suggests that some marketers have begun to increase spend and re-enter the programmatic marketplace. Additionally, when looking at the regional level, the Goodway Group’s Benjamin Diesbach and his team are seeing that CPMs in many of the hardest-hit states have bottomed out, and they are starting to move closer to previous levels.
The impact on certain states reopening is still being felt, and while medium-to-longer-term dynamics remain volatile, Diesbach is seeing early short-term signs of programmatic marketplace recovery.
6 Live Streaming Platforms for Gyms and Fitness Studios
The fitness industry has changed overnight as Covid-19 forces gyms across the country to close their doors. While gym owners wait for the go-ahead to reopen their businesses to the public, many are moving their classes online as a way to generate revenue during the pandemic.
Local fitness studios seem to be having the most success utilizing online platforms designed specifically for their needs. Technology companies offering fitness management software and live streaming tools have stepped up to the plate with tailored offerings for fitness studios and gyms, and some are even finding ways to work together with Zoom, YouTube Live, and other popular video services.
Here are six options that are worth checking out.
Yelp Revamps its Business Control Center and Releases Other Pandemic-Adaptive Features
The announcement follows massive layoffs at the company as advertising plunged along with SMB revenue in the face of coronavirus-fueled lockdowns. But a recent Brandify survey showed Yelp remains a massive presence in the local digital marketing space: 64% of US consumers are somewhat or very likely to turn to Yelp when searching for restaurants, second only to the leader across verticals, Google.
Yelp’s new features will prove especially helpful for businesses in the months, if not years during which Covid-19 continues to affect everyday habits, but a number of the changes align with digital marketing best practices that will serve Yelp clients well beyond the next 12 months. Below is a rundown.
Commentary
Two Big Facebook Moves in the First Two Weeks of 2018
“It will be interesting to watch how much SMBs’ costs go up with Facebook to achieve the same level of engagement that they have been enjoying,” Mike Blumenthal tells David Mihm in their biweekly column. “As Google expands their many local offerings, this might just play into their hands by forcing businesses back to Google My Business.”
Local SEOs: Don’t Play These Google Games
Trying to game Google today is not worth the risk. Yet every day I see examples online and talk to digital marketers, agencies and businesses who are still trying to trick Google. Whether you’re optimizing your client’s business or your own, here are a few local SEO games you should stop playing with Google.
Why CMOs Will Be the Most Important Executives in 2018
To today’s consumer, products and brands are plaited into a single entity. Thus, a company’s “product” now encompasses a consumer’s brand perception, interaction with its products, and affinity for its communities.
Latest Posts
McClatchy Strategy: Go Big and Small to Create ‘Moments’ With Each Reader
Like other chains of dailies, the company is pouring resources into how to make the long leap from a no-longer-secure print past to an alluring but uncertain digital today and tomorrow. In this recent Q&A McClatchy’s Chris Hendricks and Dan Schaub detail how their company is planning to meet that future.
Street Fight Daily: Samsung Buys Viv, Twitter Aims to Close Buyer Search This Month
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Buying Viv, Samsung Makes Its ‘Me Too’ Virtual Assistant Play… Twitter to Conclude Sale Deliberations This Month… New Health-Food Drive Thru in Arizona Rethinks the QSR Category…
MomentFeed Uses Location Data to Boost ROI on Snapchat Campaigns
MomentFeed is announcing the addition of Snapchat geofilters to its social marketing platform this morning, as the digital marketing firm inches closer to becoming a one stop shop for multi-national brands looking to fully capitalize on social advertising formats.
Local Visionary Awards Finalists Announced
Over 175 entries were received in the Local Visionary Awards, and 35 companies have emerged as finalists, on their way to the awards ceremony, to take place at Street Fight Summit 2016 on Oct. 25th in New York City. The caliber of the entrants across the board was remarked upon by the judges, who delivered close results for the top half of the entrants…
GasBuddy Enhances Targeting Capabilities With Cuebiq Partnership
GasBuddy is upping the ante on consumer targeting and audience insights from its mobile apps, announcing a partnership with location intelligence firm Cuebiq that will give major brand advertisers better ways to reach audiences on their path to purchase.
Street Fight Daily: Salesforce Eyes Twitter, Apple Enters Search Ad Biz
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter is Expected to Field Bids This Week, with Salesforce in the Mix… Local Visionary Awards Finalists Announced… Apple Enters the Search Ad Biz Today — What Marketers Need to Know…
5 Ways to Rethink Marketing Measurement
New advances in advertising technology finally allow marketers to better understand how online ads impact offline behavior. Here are five ways that every marketer needs to rethink marketing measurement in order to better reach their consumer base.
Jim Friedlich Champions ‘New Class’ of News Startups — And Digitally ‘Aggressive’ Heritage Sites
There is a “new class” of entrepreneurial local news startups as well as aggressive new digital investment at “heritage” newspapers, according to longtime news publishing executive Jim Friedlich. These startups mark their boundaries not by neighborhood but metro area.
The Fight For Leads: Healthcare Marketing
Sponsored by CallRail: Healthcare marketers are relying more heavily on a combination of established platforms for call tracking, paid search, and content marketing via social media to educate potential patients.
Street Fight Daily: Guardian to Sell Its Data, What Facebook’s Marketplace Lacks
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Guardian Moves to Separate Data from Inventory, with Monetization Model to Follow… Salesforce is Acquiring Krux to Boost its Data Management Capabilities… What Time Learned From the Small Sites It Acquired…
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature