Street Fight Daily: Salesforce Eyes Twitter, Apple Enters Search Ad Biz

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Twitter is Expected to Field Bids This Week, with Salesforce in the Mix (Wall Street Journal)
Twitter Inc. is expected to field bids this week, and Marc Benioff has been building a case to Inc. investors and others that his company should be the buyer, according to people familiar with the matter.

Local Visionary Awards Finalists Announced (Street Fight)
Over 175 entries were received in the Local Visionary Awards, and 35 companies have emerged as finalists — on their way to the awards ceremony, which will take place at Street Fight Summit 2016 on Oct. 25th in New York City. The caliber of the entrants across the board was remarked upon by the judges, who delivered close results for the top half of the entrants.

Apple Enters the Search Ad Biz Today — What Marketers Need to Know (AdAge)
“The app world is Apple’s way of putting its toe in the water,” said Jason Hartley, VP of U.S. search practice lead at 360i. “It is a small part of a bigger story. If I were to audition or try out the search world, that is where I would try first.”

MomentFeed Uses Location Data to Boost ROI on Snapchat Campaigns (Street Fight)
MomentFeed is announcing the addition of Snapchat geofilters to its social marketing platform this morning, as the digital marketing firm inches closer to becoming a one stop shop for multi-national brands looking to fully capitalize on social advertising formats.

This is the News Facebook Chooses for You to Read (Washington Post)
The Post ran a little experiment a few weeks ago: During the work day, we’d check in with Facebook each hour, on the hour, and record which topics were trending for us on the platform. The resulting daily pop-up newsletter gave us some interesting insights into the world according to Facebook.

GasBuddy Enhances Targeting Capabilities with Cuebiq Partnership (Street Fight)
GasBuddy is upping the ante on consumer targeting and audience insights from its mobile apps, announcing a partnership with location intelligence firm Cuebiq that will give major brand advertisers better ways to reach audiences on their path to purchase.

Yahoo Rebrands Its Main App as Yahoo Newsroom (TechCrunch)
Yahoo’s homepage used to be the place where web users started their day, reading the top headlines, sports scores, stock updates, and other news. In an effort to get back into the game, Yahoo this morning is launching a rebranded version of its flagship application, now called Yahoo Newsroom.

VC-Backed Coffee Chain Seeks to Conquer Local Markets One by One with Personal Approach (Business Insider)
Blue Bottle coffee, the venture-capital backed coffee chain that Silicon Valley is obsessed with, is expanding to three new cities this fall. Each new café will be designed to match the culture of its host neighborhood.

Google Launches Voice-Controlled Smart Home Device (MediaPost)
Chandra said a consumer could have a conversation with Google Home about travel times to a few different locations of a retail store to decide where to go based on current traffic. Once the destination is set, Google Home could then send those directions to one of the consumer’s other devices.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]