New advances in advertising technology finally allow marketers to better understand how online ads impact offline behavior. Here are five ways that every marketer needs to rethink marketing measurement in order to better reach their consumer base.
5 Ways to Rethink Marketing Measurement
New advances in advertising technology finally allow marketers to better understand how online ads impact offline behavior. Here are five ways that every marketer needs to rethink marketing measurement in order to better reach their consumer base.