News and Analysis
Voice Tech Could Transform Loyalty Programs. Here’s How
Within the hospitality industry, a growing number of hotels are using voice technology to improve personalization with experiences like virtual concierges. Virtual concierges use voice technology to personalize a guest’s stay by offering experiences based on past behavior. For example, virtual concierges can adjust thermostats or place room service orders based on a traveler’s previous preferences. When hotels and other hospitality brands take action based on the insights gathered about guests through their loyalty programs, they improve the overall guest experience.
But brands in a number of industries are exploring loyalty use cases for voice.
How Panera Uses AR to Heighten Cravings, Reaching Millions of Customers
Following up on the success of its #YouMix2 AR campaign, which debuted at SXSW last year, Panera recently launched a follow-up initiative. Working with M7 Innovations, a technology-focused consultancy that specializes in artificial intelligence and immersive realities, Panera designed an AR campaign that involved animated breakfast wraps. Consumers were encouraged to experience Panera’s breakfast wraps through AR technology and share the assets to Facebook and Snapchat.
The Pivot Stuck: Video Ads Dominate App Revenue
Digital marketing journalists touted the pivot to video so incessantly that mention of it after a certain point sparked obligatory mea culpas. Redundant as the proclamations may have proved, fresh data from mobile ad firm AdColony suggests those who heralded video as the future of digital advertising have been vindicated.
Commentary
AR and VR — Will Local Advertisers Bite?
Local advertising is a $150 billion market, and is particularly conducive to AR, given the technology’s ability to qualify purchase decisions in the commerce-heavy offline world. There will be a land grab for this digital real estate as mobile AR gains consumer traction. There will be also questions about who “owns” that virtual space.
How Brands Determine Their Local Marketing Effectiveness
Website analytics are the most popular means of evaluating local marketing for multi-location brands. While that’s a logical tactic for analyzing digital marketing and advertising effectiveness, it hardly presents the full picture of multichannel marketing or online-to-offline attribution.
Latest Posts
5 Predictive Ordering Platforms for Restaurants
One area where restaurant owners struggle is inventory management — that is, predicting how many diners will show up at a given time and how much food they’ll consume. But many restaurant owners don’t realize that a number of hyperlocal platforms are already offering solutions to help with this issue.
Street Fight Daily: Google Updates Analytics App, Ad Buyers Talk Digital Platforms
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Updates Analytics App, Providing Insights in Five Minutes… What Ad Buyers Think About Facebook, Twitter, and Everything In Between… To Run a Killer Loyalty Program, Retailers Need to Think Big…
Street Fight Daily: Reassessing Ride-Sharing’s Hold on Consumers, Facebook’s Publishing Disruption
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Reassessing Ride-Sharing’s Relationship with Consumers… Facebook, Header Bidding, and the Fight for Control of the Publisher Ecosystem… These 11 Brands Are Already Using Instagram’s Latest Feature…
Ibotta Announces In-App Purchasing Capability, Partnerships with Button, Jet, DoorDash
Ibotta announced new partnerships and technological capabilities on Wednesday, powered by a partnership with deep-linking software-producer Button, that its co-founder and CEO, Bryan Leach, hopes will make it the “front door” for in-app mobile commerce. Up until now, Ibotta, based in Denver and launched in 2012, has offered its users cash back on offline purchases […]
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