News and Analysis
5 Ways to Reduce Errors in Voice Ordering
Restaurant chains like Wingstop, Domino’s, Panera, and Round Table have created their own skills to make it easier for people to place orders through voice assistants like Amazon’s Echo and Google Home. But before voice ordering can truly disrupt the restaurant industry, restaurants have to find ways to reduce the friction and eliminate the kinds of errors that lead to the wrong orders being delivered.
Here’s how some of the country’s top restaurant chains are overcoming the challenges associated with voice ordering and developing more frictionless customer experiences.
96% of Companies Say They’re Losing Subscribers for Fixable Reasons
Ninety-three percent of companies that rely on subscribers say retaining existing customers is as or more important than acquiring them, and 96% say they are losing subscribers for reasons they should be able to ameliorate. That makes pooling industry resources and determining means of improvement urgent, and that is the precise subject of a new report by Brightback, a customer retention software firm.
Survey: What Marketers Want from Location Data
Marketers surveyed showed an especially keen interest in understanding how they can integrate location data with other kinds of information. Asked how they deploy location data, 27% said it’s a “key component of a broader strategy to map the customer journey online and offline.” Twenty-six percent, the second-largest segment, said they were interested in learning how to marshal location data in conjunction with other data to achieve more advanced goals than their current practices allow.
Commentary
Local Marketing on Alexa? The Real Estate Industry Gives It a Shot
There are almost 40 real estate “skills” currently listed in Alexa’s directory. This is greater than those related to lawyers/attorneys, doctors/dentists, and a host of other SMB categories, and overall there doesn’t yet appear to be much adoption of voice technology at the local business level.
Latest Posts
Street Fight Daily: Inside the Self-Driving Uber Experience, Billy Penn’s Sister Site Launches
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Starts Self-Driving Car Pickups in Pittsburgh: Here’s a Peek Into the Experience… The Incline, Billy Penn’s New Sister Site, Launches in Pittsburgh… Amazon’s Echo Is Finally Being Released in the UK and Germany…
App Connects Travelers With Revelers, Parties Ensue
Thanks to the recently refreshed Party With a Local app, this lonely planet of ours may become just a bit less so — or a least more social. “The idea … came from my own experiences of finding that a night out anywhere is better with a local, but it’s not always easy to meet locals,” CEO Dan Fennessy said of the service.
Street Fight Daily: Google Data Supports Mobile-First Ads, Brands Infiltrate iMessage
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google’s Mobile User Data Shines Light on Consumer Purchasing Habits… As Apple Opens iMessage Store, Brands from Burger King to Betty Boop Want In… Verizon Buys Connected Lighting Company, Adding More Location Capability…
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Street Fight Launches 2nd Annual ‘State of Hyperlocal’ Executive Survey
In last year’s State of Hyperlocal report, over half of our survey respondents said they were investing in mobile. Respondents also deemed their own company’s brand awareness as their biggest challenge, even more than proving ROI to customers. What investments will make sense in 2017? With your help, we’ll find out, and present the results at our upcoming Street Fight Summit NYC next month…
As Google Pushes for Users to Stay on Its Platform, What Are the Effects for Local Search
“Obviously Google still controls a fair bit of the searcher’s pre-purchase mindshare, and they obviously want to retain that role,” writes Mike Blumenthal. “They are also fighting like crazy to be relevant in a world where 50% (and growing) of users’ total digital media time is spent in Apps.”
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