A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Reassessing Ride-Sharing’s Relationship with Consumers (Recode)
The idea is that instead of buying and owning cars, people will turn to this type of automotive service for all their transportation needs. According to a recent Technalysis Research survey of 1,000 U.S. consumers about automotive-related technologies, including autonomous driving and ride-sharing, however, the reality is different — dramatically so.
Facebook, Header Bidding, and the Fight for Control of the Publisher Ecosystem (AdExchanger)
Mike Caprio: Facebook can protect its treasure trove of data, provide audience extension beyond the Facebook platform, collect more insights on behavior beyond its four walls and disrupt Google’s and other progressive buyers’ first-mover advantage for in-browser ads, all without a traditional “stack.”
Street Culture: After Layoffs Break Down Culture, Extole Works to Build It Anew (Street Fight)
“When you have a transition where there’s a new CEO and the company is basically in crisis, it seems like, ‘Oh, this is a perfect time for values,’” said Extole’s Matt Roche. “But it’s unbelievably hard to implement new core values when everyone’s afraid.”
These 11 Brands Are Already Using Instagram’s Latest Feature (AdWeek)
Less than a month after launching Instagram Stories—the Facebook-owned app’s version of the popular Snapchat feature, which strings together photos and videos for 24 hours—Instagram moved a step ahead of Snapchat on Wednesday by giving users the ability to zoom in while viewing photos and videos.
Marketers Struggle to Strategize Across Digital, Traditional Channels (MediaPost)
Just 32% of the marketers surveyed by MBD reported having confidence that their organization has achieved the optimal media mix between traditional and digital, and another 50% said they are not confident in their mix across channels.
xAd Foot Traffic Data Reveals QSR Trends, Maps Audience Segmentation Opportunities (Street Fight)
At a high level, the report, based on 37 million visits xAd observed on its platform from April 1 to June 30, gives us the inside track on which brands have been the most successful in driving foot traffic to their premises — and which brands have a way to go.
Inside Retailer Ann Taylor Loft’s Snapchat Strategy (Glossy)
Ann Taylor Loft is late to Snapchat, but it’s already rolled out a strategy to get its followers on the app to shop from its Stories. The women’s retailer started its Snapchat account last weekend by posting about a trip to Chicago for an event.
Google Enhances In-App Search with New Feature (Business Insider)
This week Google introduced In Apps, a feature that lets Android users search for information within installed apps while offline. The addition of In Apps is just the latest feature aimed at incentivizing users to spend more time within Google’s app, and thus the mobile web.
LMBA Podcast: TripAdvisor Buys City Maps, Google SMB, Placed. (Street Fight)
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Yik Yak, Cintas, Drawbridge + WeatherAlpha, Wayfair going VR, Hey Area, Shelfbucks + Great Northern Instore, and Retale.