News and Analysis
Will Chicken Flicks Be the New Hallmark Movies?
Chick-fil-A is looking into creating its own streaming media network. Focusing on family-friendly programming, the MULO (multi-location) brand , Chick-fil-A , has been considering building its own proprietary network playlist. After all, that strategy worked for Hallmark, which is known as much for its romance, mystery, and family programming as it is for its greeting […]
MoviePass Wants Cinephiles to ‘Dream Bigger’
“We are such stuff as dreams are made on, and our little life is rounded with a sleep,” Shakespeare wrote in The Tempest. The line was appropriated in the 1941 film, The Maltese Falcon, whose titular object was much coveted amongst a group of underworld types, including fictional detective Sam Spade, played by Humphrey Bogart. Any […]
Night Market and Keen Join Forces to Transform Marketing for Brand Advertisers
At CES 2025, Night Market, the commerce agency affiliate of Horizon Media, and Keen Decision Systems introduced a strategic partnership designed to tackle pressing challenges in modern marketing. This collaboration brings together Night Market’s NEON platform—an AI-powered retail media and storefront optimization solution—and Keen’s adaptive marketing mix modeling software to deliver a unified, next-generation approach […]
Commentary
Multi-Location Marketing Mistakes That Could Tank SEO Success
As a marketing professional, you probably know how to avoid common industry pitfalls. But even if you think you’ve got a foolproof strategy, you can always count on Google to throw another curveball your way. And if you’re not thinking ahead, you could easily fall behind. With that, consider these five commonly overlooked marketing mistakes […]
Marketers, Time To Tame Your Data For Good
As marketers, you already know the value of data. It’s a powerful tool for any organization to understand its customers, guide its strategy, and make informed business decisions. But, just like any powerful tool, if you don’t tame your data, it will do more harm than good. The conversation around marketing data tends to focus […]
Career Moves: Craveworthy Brands, GM and Botify
In this biweekly roundup of career moves, we look at new faces at Craveworthy Brands, GM and Botify and more, anniversaries at Spectrio, Audigy and beyond and numerous opportunities at companies including Vendasta, Birdeye and Scorpion The one and only Lisa Crowder just made the move from AVP, Mobile Apps – Product Management & Development […]
Latest Posts
How to Increase Social Media Engagement in 2024
Brands have a bigger marketing challenge today arguably than ever before because consumers are more skeptical about advertising than previously. Not only are they turning away from brand-created content on social media, but most of them also no longer trust influencers. That’s why increasing social media engagement and using social media effectively to promote brands […]
Opterus Puts the ‘Opps’ in Franchise Operations
If you are a pet owner who resides in California, your pet’s needs will differ to some degree compared to those of a pet owner in the Northeast. For example, the fundamental level of care can change based on local weather differences, explained Gary Stonell, SVP Sales & Operations at Opterus, a SaaS-based company that […]
The Demise of Third-Party Cookies is CTV’s Opportunity to Shine
On January 4th, we finally reached the beginning of the end of third-party cookies (for real this time?) On that date, Google Chrome began removing 3rd party cookies from 1% of traffic. By the end of the year, 3rd party cookies will be completely eliminated from Chrome and opening a new opportunity for CTV. This […]
AtData Launches a New E-mail Marketing Tool
E-mail marketing is not dead. It’s on the upswing. A whopping 362 billion (yes, billion) e-mails are expected to be sent EVERY DAY in 2024. But how do brands ensure the health of their e-mail marketing campaigns and ensure that their budgets are going toward those people not likely to simply dump your precious message […]
Navigating the Post-Cookie Landscape: Challenges and Opportunities for Brands
Google’s long-awaited post-cookie world is now here, with the company officially turning off cookies for 1% of Chrome users last month. The loss of third-party cookies means that brands will lose one of the most frequently used ways to identify potential target audiences on the open web. Post-cookie, brands will have to find different ways […]
MULO Grows Up
What the heck is MULO anyway? MULO refers to multi-location businesses. They could be run by a corporate entity or franchises. MULO brands may be retailers, restaurants, health and wellness entities, personal services (like tutoring, tax prep, ear piercing, hair styling, or even podcasting) or even entertainment centers like those offering pickleball, golf, and baseball. […]
What a Yahoo Exec Brings to Today’s Agencies
Alia Lamborghini, SVP, Head of US Sales and Strategy at Yahoo explains why Jeff Rossi was brought in as VP of Global Agency Partnerships to focus specifically on agencies and agency integration. “Agencies require a dedicated partner to navigate issues like cookie deprecation, deliver on first-party data, and provide the transparency essential for supporting brands. […]
Social Factor Partners with Emplifi to Fuel the Social Commerce Wave
Social Factor, a prominent digital agency specializing in social CRM and strategy, has recently announced an agency-level partnership with Emplifi, a leading customer engagement platform. This partnership ties in with a shift in digital marketing, aiming to revolutionize customer engagement strategies through a social commerce-first approach. Social Factor, known for its expertise in working with […]
Vericast Collaborates with Snowflake to Transform Marketing Engagement
Vericast, a prominent marketing technology company, has embarked on a partnership with Snowflake, the Data Cloud Company, to pioneer solutions aimed at empowering marketers to engage with consumers in more impactful ways. Leveraging technology innovations and exclusive data available in Snowflake Marketplace, the company is set to revolutionize marketing engagement, driving meaningful commerce across various […]
Optable Integration Ushers in a New Era of Privacy-Centric Advertising
Since Google’s announcement regarding the eventual end of third-party cookies, the advertising industry has been actively seeking alternatives to ensure continued effectiveness while respecting user privacy. Among the proposed solutions, data clean rooms have emerged as a promising avenue, offering a secure environment for data collaboration in the absence of traditional tracking methods. Optable, a […]
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