Solving the Identity Crisis: The Next Frontier for CTV Advertising Street Fight

Solving the Identity Crisis: The Next Frontier for CTV Advertising

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Driven by viewer demand for variety and convenience in content, Connected TV (CTV) has become one of the fastest-growing major advertising channels globally. A recent report in eMarketer stated that in the US alone, CTV advertising spend is projected to grow by 22.4% and reach $30.10 billion in 2024. Presenting a plethora of opportunities to […]