News and Analysis
QR Code Generators for Cannabis Businesses
If the California Bureau of Cannabis Control’s proposed regulations are passed, state-licensed cannabis businesses will be required to display unique QR code certificates in their store windows. They would need to have their QR codes handy when transporting cannabis as well. In the long term, lawmakers are hoping the regulation will help consumers avoid purchasing cannabis from unlicensed vendors. In the short term, though, the proposed regulation is forcing dispensaries and other cannabis businesses to search for ways to create compliant QR codes for their stores.
Retailers Succeed at Listings, Struggle on Rankings, Review Response
Retailers scored best on average on listings, suggesting that management is succeeding at getting multi-location stores to optimize the fundamentals of their online presence. The poorest average category score, rankings, indicates brands are failing to pop up when consumers search for unbranded items. At a time when consumers are increasingly searching for items “near me” instead of brand-name stores where they could find those items, businesses stand to gain if they invest in non-brand-specific keywords.
Street Fight’s February Theme: Beyond the Screen
Consumer touchpoints continue to fragment and atomize, disrupting conventional approaches to media and tech. Drivers of this trend include devices from smart speakers to cars. Accordingly, as we roll into February, the Street Fight editorial team is thinking outside the box — that is, beyond the rectangles that frame our typical screen interfaces.
We will provide deep coverage of emerging technologies including voice search, visual search, augmented reality, and 5G. How are tech providers innovating with these modalities? How are users adopting them? And how are local marketers tackling the opportunity?
Commentary
With Data and Local Guides, Google Maps Stays Ahead of the Rest
Justin O’Beirne marvels that, with the AOI initiative, Google has figured out how to “create data out of data,” meaning that AOIs are a mashup of 3D modeling and data extraction from images. Looked at more broadly, this is not the only example where Google has built features on top of features within the Maps universe.
Latest Posts
Street Culture: How RetailNext’s Growth Is Driven by Diversity
As the company has grown, according to CEO Alexei Agratchev, it has experienced two “productivity peaks,” where fewer people are doing a huge amount of work. Then new hires are brought on, and the productivity stays about the same for a few months as the growth potential is realized. This can be a frustrating cycle to manage.
Case Study: Aerial Entertainment Company Turns Late-Night Web Browsing Into Booking Opportunities
kayla Dyches has been able to capitalize on her unique line of work to get free press in local publications, but still says the best way to promote her upcoming classes is still with paid online advertising. She runs paid ads on Facebook and Instagram every two to three months to promote her circus arts classes.
Yext Integrates With Uber as Local On-Demand Becomes More Ubiquitous
With the new integration, clients of Yext’s Location Cloud for listings and local site management can let their customers book an Uber ride to their store from a local website, app, or email campaign via a “Ride with Uber” button. Once the customer catches a ride, the business can show an offer or other information to the rider.
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Streets Ahead: Google Chat, and Instagram Reels