News and Analysis
A More Granular Look at What Kinds of Data Consumers Are Happy to Disclose
Despite all the understandably scary headlines about the risks of data collection, plenty of consumers are still willing to provide personal information to brands. The catch? They need something in return, and the type of advertising as well as the type of data on which it’s based are crucial to securing consumer trust.
Waze Rolls Out Contactless Payments at the Pump
More than half of Americans say they’re concerned about touching cash during the Covid pandemic, and 60% say they plan to use so-called touchless payments in the future. Google’s Waze is leaning into the shift with a new integration and partnership that will enable contactless payments at the gas pump for drivers all across the country.
Consumer Sentiment Is Shifting Quickly. Here’s How Businesses Are Keeping Up
The same mobile chat-based technologies that brands like Jagermeister and Snapchat have used to access focus groups on demand are now being used to help small to mid-size businesses access the same research capabilities. Using mobile chat-based applications, SMBs can generate authentic consumer insights in real-time, which makes it easier to foster community engagement during a time when businesses are struggling to reach their customers.
Commentary
An eBook on Google Q&A: Everything You Wanted to Know and More
Brand engagement with Google Q & A would not just provide authoritative answers to consumers who are looking to do business with brands but would also demonstrate a level of brand concern that could provide a competitive advantage.
Is Voice the Future of Local AR?
Visual AR won’t go away and is aligned with several use cases like gaming. But audio could get here sooner and take over a certain share of micro moments like getting informed about people or surroundings. We’re talking local discovery, shopping, and proximity-based social media.
The Biggest Roadblocks to Building a Top Loyalty Program
To build a successful loyalty program, make sure that customers can see what points and rewards they’ve earned without making them jump through hoops. Make your system as transparent and frictionless as possible, and try to communicate via each member’s preferred channel.
Latest Posts
LBMA Podcast: Amazon Go, Minute Maid, InMarket and PlaceIQ
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Ashley Furniture, Google’s Winter Wonderland, Gimbal / Mobile Majority, Mall of America, and Shelfbucks.
Street Fight Daily: Retailers Try Google’s Promoted Places, GrubHub’s Social Strategy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Retailers Test Out Google Maps Promoted Places Ads… 65% of Connected Device Owners Are Open To IoT Advertising… With Digital Revolution, Expectations for Marketers Shift Toward Revenue Generation…
Foursquare Data Shows Shopping Patterns for Star Wars Fans and Trekkies
Marking the release of the new Star Wars movie, Rogue One, today, Foursquare has put together an interesting infographic analyzing data from people who checked into Star Wars: The Force Awakens and Star Trek Beyond.
SweetIQ Launches Next-Gen Listings Network
Local search marketing platform SweetIQ is releasing its “next generation” listings network today, enabling marketers to list businesses across more than 100 search and discovery websites.
Brandify Launches Mobile-First Incubation Lab
Multi-location digital marketing platform Brandify announced this morning that it’s debuting Brandify Labs, a mobile-first incubator focused on innovation. “The local marketing ecosystem is consolidating,” says Brandify CEO Manish Patel. “After 20 years in this market I predict there is going to be a vacuum, one that is going to call for more intelligent and sophisticated […]
Street Fight Daily: Microsoft Partners With Here, Uber Self-Driving Ops in SF Halted
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Here and Microsoft Expand Mapping Deal, Expanding Into Connected Car Data… California DMV Orders Uber to Stop Operating Its Self-Driving Cars In SF… Google’s Share of Referrals to Publishers Drops Significantly…
How Facebook Finally Reconciled Commerce and Connections
The social media giant recently rolled out a suite of new experiences for Facebook Pages — most powered by third party technologies. These collaborations mean more engagement, visibility, and revenue for the companies that provide them; but what does it mean for Facebook?
How Will Email Marketing Change in 2017?
In a survey of more than 500 email marketers, Campaigner found that the top email marketing challenge in 2016 was increasing open rates, followed by creating compelling content and earning new subscribers.
Street Fight Daily: Uber Launches Self-Driving Cars in SF, Yelp Starts Cash-Back Program
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Takes Self-Driving Cars to San Francisco… Yelp Launches Cash-Back Program… Can Google’s User Reviews of Local Businesses Beat TripAdvisor At Its Own Game?…
Vistaprint Continues Push Into Digital with Focus on Micro-Business Market
As the company’s platform expands beyond print to include a full-service digital marketing suite, it’s working overtime to change public perception and expand its role as an all-in-one service provider for small and mid-size firms.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem