News and Analysis
7 Delivery Apps Keeping Restaurants, Grocers Afloat During COVID-19
Dozens of states have banned dine-in service at restaurants, and nearly as many are requiring retailers to close up shop in a bid to slow down the coronavirus outbreak. As local businesses deal with the enormous financial implications that come with closing down to customers, many are trying out delivery services for the very first time.
For restaurants and other local businesses interested in offering their products via on-demand delivery, here are seven delivery platforms with which local businesses can partner during the Covid-19 crisis.
Google’s SameSite Update and the Third-Party Cookie-Free Future
The end of the third-party cookie forces marketers to take earning consumer consent for data collection more seriously, and it will open up new methods of data collection, some directly devised by Google and others by the many companies in its ecosystem. These new methods of data collection will aim to clarify the impact of ads and allow for pertinent advertising (or targeting) with consumers’ more clearly stated consent.
To obtain an insider’s perspective on marketing tech’s reaction to Google’s SameSite update and the industry’s path forward, I got in touch with Brian Silver, president of email marketing firm LiveIntent.
Brandify Launches Covid-19 Updates Page
We are not the only ones helping businesses with online communication at this critical time, and businesses themselves need to know the latest so they can craft flexible and responsive strategies. With that in mind, we’ve decided to publish our tracking sheet on changes to local business marketing channels as a new webpage called “COVID-19 Local Search Updates,” live on our website today. We will keep it up to date, and we hope you’ll find it useful.
Commentary
National Brands Must Take Advantage of Tech and Reap Benefits of Going Local
The marketplace is now offering media inventory that can be localized even in channels like national magazine titles. Advances in data management platforms, programmatic exchanges, and ad operations workflows allow national brands to go local at scale in order to reach customized audience segments.
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