News and Analysis
Consumers Split on Personalized Ads
In the year of the California Consumer Privacy Act, the data privacy movement is ascendant, and marketers are likely more aware of consumer concerns about tracking than ever before. But a fresh survey of 993 Internet users from audience intelligence firm DISQO suggests that marketers will need to continue navigating the trade-off between providing consumers the only type of ads they widely welcome — personalized ones matched to their interests — and transparently requesting consent for the kinds of tracking that make personalized ads possible.
The Pitfalls and Opportunities of Screen-Free Customer Service
One vertical that has been able to integrate voice into customer service in a meaningful way is retail. National retailers like Best Buy, Walmart, and REI Co-op have created skills or teamed up with technology providers to connect with customers through voice-controlled assistants. Some retailers are accepting orders via voice, and others are doling out product information and reviews. What the most successful of these companies have in common is a defined strategy and plans to measure ROI.
Latest Posts
LBMA Podcast: Sam’s Club, Pizza Hut, and IHG’s Sasha Trifunac
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Smart Water + Proxama, Google’s OTTO, InContext + Intel Capital, Tesco, LinkNYC to UK, Sue Bee Honey & InMarket, Bank of America, and Groupon buys Living Social.
Street Fight Daily: Brands Leverage Apple Search Ads, Yelp Struggles Internationally
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Big Brands Are Already Targeting Their Competitors with Apple Search Ads… Yelp, Struggling Internationally, Lays Off 175 In Sales and Marketing… Foursquare Licenses Drawbridge’s Cross-Device Identity Data for Location Intelligence…
This Holiday Season, Brands Need to Pay Special Attention to Data Details
Many brands are already breaking out holiday decorations, hoping to attract the efficient crowds this early in the season. But glittery ornaments and fake snow only goes so far: 30% of local search users have cited “inaccurate” information as the issue they most frequently experience, and Google’s “near me” searches have increased 34-fold since 2011. Once the Brandify 360° Network completes initial listing corrections, the solution provides additional insights and value, such as pinpointing where online traffic originates from for specific listings and automating details to save time and energy for management.
Reimagining the Mobile Banner: In-App Ad Innovation Spares Brands from Google’s Interstitial Pinch
The future of our work is about designing smarter ways to reach users, so we need to focus on ways to drive engagement, not distraction. And that means finding subtle things that trigger the meaningful interactions. This isn’t 1999; we’re not building banners for last century’s desktop.
So, as January 10 approaches, let’s look at some creative models from the app side of the table
At Hearst Newspapers, a New Digital Strategy to End ‘Flying Blind’
Just how far local newspapers have to go to plant their flag commandingly in the fiercely competitive world of digital is summed up in a revealing story told by Robertson (Rob) Barrett, the new digital chief at Hearst Newspapers, who says that editors just don’t have information about the interests of the people in their market.
Street Fight Daily: Uber Redesigns App to Facilitate Location-Sharing, Yext Launches Developer Platform
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Redesigns App to Streamline Ride Ordering, Facilitate Location-Sharing… Yext Launches a Developer Platform for Its Location Database Technology… Facebook Shares Sink as Company Announces Ad Revenue Growth Likely to Slow…
5 Ways Brands Are Using Wearables to Create Unique Marketing Moments
More than 250 million wearables are predicted to be in use by 2018. This presents an incredible opportunity for marketers looking to reach consumers not just based on their locations, but also based on their activity levels and personal interests. Here are five strategies that brand marketers are using.
Street Fight Daily: Instagram Adds Tags for Shopping, Twitter Boosts Chatbot Game for Brands
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Tests Product Tagging Feature to See If It Can Drive Purchases… Twitter Offers Brands Customer Service Chatbots to Use in Direct Messages… IBM Acquires Dialogue-Based Shopper Platform…
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Streets Ahead: GBP Data Glitch, Google Supercharges Search, Instagram Tests Insights