Street Fight Daily: Black Friday Store Visits Decline as M-Commerce Soars, Strong Loyalty for Amazon

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Thanksgiving, Black Friday Store Sales Fall, While M-Commerce Soars (Reuters)
Sales and traffic at U.S. brick-and-mortar stores on Thanksgiving Day and Black Friday declined from last year, as stores offered discounts well beyond the weekend and more customers shopped online. Black Friday sales rose 21.6 percent to $3.34 billion, with purchases made on mobile devices contributing more than $1 billion in revenue, both record sales for the day.

What Is the Essential Digital Marketing Bundle for SMBs? (Street Fight)
Mihm and Blumenthal: Where should small businesses be spending their money (or energy) right now to maximize their digital investment? Mike Blumenthal and David Mihm say it all starts with a website and listings management, and includes a variety of services like email newsletters, reviews management, and even Facebook ads.

Amazon Enjoys Great Loyalty from U.S. Amazon Shoppers (eMarketer)
US Amazon shoppers ages 18 and older display a great amount of loyalty toward the brand and website, according to a Summer 2016 survey from Feedvisor and Walker Sands Communications. Nearly 100% of respondents said they had bought from Amazon in the past year. 

Street Culture: How Placeable Employees Own the Company’s Culture (Street Fight)
The company offers a number of perks, including membership stock shares making each employee an equity owner. “That’s the kind of tactical ownership that we’re going for,” says CEO Ari Kaufman. “Make everyone own a piece of the company. This is your company. Give a sh*t about it — it’s yours.”

Marketing the Potential of the Connected Car (MediaPost)
It is worth noting that connected car firm Harman works on the technology that enables cars to become self-driving; that is, being able to connect a car to the internet. But it will also provide in-car entertainment systems which is where marketing can play a part.

Uber Goes to Europe’s Highest Court in Case That Could Make or Break On-Demand Economy Abroad (Business Insider)
On Tuesday, the Californian taxi-hailing company will seek to convince Europe’s top court that it is a digital service, not a transport company, in a case that could determine whether app-based startups should be exempt from strict laws meant for regular companies.

How This Quirky Clothing Brand Is Using Snapchat to Sell More Shorts (Fortune)
Chubbies is of course just one of the many companies experimenting with marketing on Snapchat beyond purchasing ads. Instead, they’re trying to create interesting and entertaining videos and photos that entices consumers to add them as a “friend” on the app and most importantly, think of them as hip brands.

Why The Washington Post’s Jeff Bezos is AdWeek’s Media Visionary of the Year (AdWeek)
While he has stayed out of the newsroom, allowing editors and reporters to do their jobs, Bezos has invested heavily in the future of the 140-year-old Post, which is now billed as a “media and technology company.” Bezos not only has spent money hiring journalists but also engineers.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]