News and Analysis
Cannabis Businesses Are Running More Geofenced Campaigns. Here’s Why
While geofenced campaigns and foot traffic attribution are old hat for mainstream brands, they represent a new frontier for cannabis businesses.
Despite widespread legalization in many states, the cannabis industry has been shut out from many of the most effective marketing and advertising strategies. In some cases, those restrictions come in the form of strict state and federal laws. In other cases, it’s simply due to a lack of ad tech platforms willing to accept their campaigns.
But times are changing, and new doors are opening up to businesses in the cannabis industry.
Ridesharing Inches Forward as Industry Looks for New Path
Years of rising demand for ridesharing services came to a full stop this spring, as coronavirus spread and communities across the globe were put under lockdown. Now, as ridesharing services like Uber and Lyft begin inching their way forward toward a new normal, they’re looking at how to adapt to the completely new environment in which they find themselves.
MarTech Firms Pivot to Meet Post-Pandemic Demands
The marketing automation company Act-On Software is relaunching today with an affordable solution for companies that are bogged down by budget cuts and lay-offs due to Covid-19 shutdowns, but they’re not the only company making big changes.
In fact, Act-On is just one of a number of martech firms gunning to help businesses as they emerge from Covid-19 shutdowns. Jungle Scout has released a solution for brands leveraging the power of Amazon, Agora.io is expanding its reseller partnerships, and BounceX is using SMS to help retailers recover revenue lost because of Covid-19. Act-On is refining its approach to marketing automation, with new product capabilities meant to drive personal product engagement and a tighter focus on helping marketers evolve their businesses.
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Building the Essential Digital Marketing Bundle for Local Businesses
“Last time we identified our essential digital bundle for small businesses,” says David Mihm to Mike Blumenthal. “This week I thought we might tackle how agencies and media companies might go about building and selling that bundle — and why there seem to be so few who are actually doing it.”
Local’s Next Hurdle: The Impressionable Use Fallacy
No matter how good the targeting, creative, and “right person, right place,” the vast majority of our time contains urgencies that render us immune to push-based mobile ads. It’s basically a question of how often we’re actually idle, and therefore impressionable to being rerouted from a deliberate course.
Street Fight Daily: Lyft’s Impact on Hyperlocal Commerce, Facebook’s Ad-Counting Troubles Persist
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Touts Its Benefits for Hyperlocal Commerce… Facebook Reports New Issues with Ad-Counting Tools… In Smart Home Race, Microsoft, Google, Amazon Vie to Be ‘Hub of Everything You Do Online’ …
Street Fight Daily: Target Uses Data to Boost Brands, ProPublica Aims to Fill Local News Void
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Capitalizes on Shopper Data, Collaborates with In-House Brands On Programmatic… Attempting To Fill A Local News Void, ProPublica Launches Illinois Unit… Major Retailer Leverages Social To Score During Holiday Season…
TownNews Founder: News Sites Will ‘Perish’ Without Latest AdTech
In 1989, Marc Wilson’s Montana news bulletin board put editorial content into the hands of other local-news publishers more quickly, abundantly, and cheaply. Today, Wilson’s TownNews.com serves 1,600 newspapers — big and small, daily and weekly — as well as pure-plays and other digital publications
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