News and Analysis
6 Live Streaming Platforms for Gyms and Fitness Studios
The fitness industry has changed overnight as Covid-19 forces gyms across the country to close their doors. While gym owners wait for the go-ahead to reopen their businesses to the public, many are moving their classes online as a way to generate revenue during the pandemic.
Local fitness studios seem to be having the most success utilizing online platforms designed specifically for their needs. Technology companies offering fitness management software and live streaming tools have stepped up to the plate with tailored offerings for fitness studios and gyms, and some are even finding ways to work together with Zoom, YouTube Live, and other popular video services.
Here are six options that are worth checking out.
Yelp Revamps its Business Control Center and Releases Other Pandemic-Adaptive Features
The announcement follows massive layoffs at the company as advertising plunged along with SMB revenue in the face of coronavirus-fueled lockdowns. But a recent Brandify survey showed Yelp remains a massive presence in the local digital marketing space: 64% of US consumers are somewhat or very likely to turn to Yelp when searching for restaurants, second only to the leader across verticals, Google.
Yelp’s new features will prove especially helpful for businesses in the months, if not years during which Covid-19 continues to affect everyday habits, but a number of the changes align with digital marketing best practices that will serve Yelp clients well beyond the next 12 months. Below is a rundown.
Street Fight’s May Theme: Local Commerce’s Recovery Playbook
In our own reporting and analysis (and through the words of our contributors) this month, we’ll define the playbook for local re-entry. As business ramps back up, what will best practices be for local staples such as search marketing and reputation management?
We’ve already covered how businesses are digitizing to adapt to the challenges of commerce in a time of social distancing, embracing curbside pickup, social advertising, pop-up distribution centers, online classes, and retail tech. With an even longer-term view, we’ll examine how this period of uncertainty will shape the future of local commerce.
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Street Fight Daily: Retailers Try Google’s Promoted Places, GrubHub’s Social Strategy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Retailers Test Out Google Maps Promoted Places Ads… 65% of Connected Device Owners Are Open To IoT Advertising… With Digital Revolution, Expectations for Marketers Shift Toward Revenue Generation…
Brandify Launches Mobile-First Incubation Lab
Multi-location digital marketing platform Brandify announced this morning that it’s debuting Brandify Labs, a mobile-first incubator focused on innovation. “The local marketing ecosystem is consolidating,” says Brandify CEO Manish Patel. “After 20 years in this market I predict there is going to be a vacuum, one that is going to call for more intelligent and sophisticated […]
Street Fight Daily: Microsoft Partners With Here, Uber Self-Driving Ops in SF Halted
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Here and Microsoft Expand Mapping Deal, Expanding Into Connected Car Data… California DMV Orders Uber to Stop Operating Its Self-Driving Cars In SF… Google’s Share of Referrals to Publishers Drops Significantly…
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