A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
New Report from Snaplytics Breaks Down How Brands Fare on Snapchat (VentureBeat)
A new report released today by Snapchat influencer analytics platform, Snaplytics, suggests that brands are faring well, but that Snapchat still has one significant barrier to entry.
Luxury Lingerie Maker Cosabella Drives Sales with Email, Social Media (Street Fight)
With Valentine’s Day upon us, what better time for looking at how a lingerie company does its digital marketing? Street Fight recently sat down with Cosabella to talk about how company gets the word out about its products.
Facebook is Beginning to Reach Out to Local Newsrooms (Poynter)
Last week, Facebook visited journalists in Atlanta and Dallas in what looks like the start of a more reciprocal relationship between the social media giant and local newsrooms.
Case Study: Georgia Cleaning Service Uses AI Assistant for Targeted Promotions (Street Fight)
“We cannot afford for a campaign to be ineffective, which to us means that we need every campaign to bring in enough money to at least pay for itself,” says My Amazing Maid owner Royce Ard. “Almost all of our marketing expenses are for acquisition-type campaigns to attract new customers.”
Google Maps Adds Feature Allowing Users to Plan and Share Itineraries (The Next Web)
The company is introducing “to-do” lists that let you map out potential itineraries or bucket lists, and then share them with friends. There are a few preset lists, such as ‘Favorites’ and ‘Want to go,’ which you can fill out by tapping the ‘Save’ button when searching for points of interest.
Twitter Plans to Trim Down Its Ad Products (TechCrunch)
Twitter is trying to course-correct, and its solution is two-fold: it’s redefined itself around a core mission — last week described as “the best and fastest place to see what’s happening in the world and what people are talking about,” and it’s looking at ways of paring down its ad business to have more focus, too.
An Ann Arbor Magazine Created Daily Newsletter to Fill in Local News Gap (Nieman Lab)
The Ann last month launched a daily email newsletter, ANNthology, that compiles stories from 17 other local sources of news and information, including a public radio station, student newspapers, community bloggers, and the public library.
‘Things to Do Near Me’ SEO (Search Engine Land)
Andrew Shotland: If you are targeting local searchers and have not employed a “Near Me” SEO strategy, I think it’s time we had a talk. Google Trends data shows explosive growth of “things to do near me” queries worldwide. But it’s not just “things to do” — it’s pretty much every query that has local intent.