News and Analysis
Brands Are Struggling with Customer Loyalty in 2020. Here’s Why
The pandemic has sparked changes in consumer behavior. Some changes are predictable, like people stocking up on toilet paper when lockdown orders first went into effect.
But other changes occurring over the past seven months have been more slight and easier to miss. Now, with the holiday shopping season getting into full swing, brands are discovering that these minor shifts in consumer behavior have the potential to wreak havoc on their seasonal marketing strategies.
How Consumer Behavior Toward Auto Ads Changed During Covid-19
As one of the largest spenders on digital advertising in the U.S., the automotive industry is a bellwether. Prior to the pandemic, the automotive industry had consistent double-digit growth in digital ad spending. That growth was forecast to continue through the end of 2020 — then, in March, everything changed.
Prop 24 Could Majorly Impact California Data Privacy. Will Businesses Comply?
All eyes are focused on the presidential election today, but for businesses, a ballot initiative in California could have major implications. Proposition 24, known as the California Privacy Rights Act of 2020 (CPRA), is seen by many as an even more stringent version of the California Consumer Privacy Act (CCPA). That has some businesses rethinking how they collect user data and questioning whether they might be vulnerable to lawsuits if the proposition passes.
Commentary
Facebook’s Perennial ‘Potential’ in Local
“In Facebook’s pivot to focusing on person-to-person communications and its strong emphasis on messaging, is there an implicit concession that the company will not make Facebook itself the center of its local effort?” Mike Blumenthal asks in this week’s biweekly column with David Mihm.
Gauging the Opportunity to Replace Local Merchants’ Websites
We asked respondents what they used their sites for, and, considering the functions they deemed most important, whether they could replace them with a list of suggested companies and platforms. Facebook’s company pages and Google’s enriched listings topped the list.
LBMA Podcast: Walmart, Target, LinkedIN
Featured on this week’s edition of the Location-Based Marketing Association podcast: LEGO + Grand Visual, LinkedIN, Vyking shoes, Walmart, Target, HERE + Decawave, LBMA D/A/CH.
Latest Posts
Street Fight Daily: How Waze Will Scoop Up Driver Data, News Orgs Stick by Platforms
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Waze Digs into Your Car’s Dashboard… Report: Despite Monetization Concerns, News Orgs Are All In On Platforms… If Anyone’s Going to Buy Directly from a Chatbot, It’s Millenials…
Case Study: Bonobos Integrates In-Store Tech for Seamless Shopping Experience
In many ways, Bonobos has become a model for e-commerce startups. Although the New York City-based company started out as an online-only men’s retailer in 2007, it has since expanded its physical presence with real world stores spread across the U.S.
Raise Report: New Funding for ReplyYes, Voysis, Bolstra
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for NewsWhip, uShip, Sun Basket, and TVSquared.
Street Fight Daily: Retailers Sign Up for Texting Via Android, Dash Turns Cars into Data Troves
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Wants Businesses to Text with Android Messaging Service… Dash Aims to Turn Driving Machines into Data-Driven Machines… How Retailers Can Best Position Themselves to Thrive in an Age of Disruption…
Investment Firms Come to the Forefront Among Owners of Local Newspapers
Today seven investment entities control 349 daily newspapers, well ahead of either the 196 belonging to long-established private publishers that include companies like Hearst and Advance Publications or the 161 public publishers that include legacy chains like Gannett and McClatchy.
Marriage of Listings, Data, and Social Drive Better Results, Says SweetIQ CEO
A long-brewing change is transforming the way local business listings get used, says SweetIQ’s Mohannad El-Barachi. In a recent interview with he tells Street Fight that the integration of more features, such as chat or connections to social media, opens up new ways for businesses to bring in customers.
Street Fight Daily: Viber Launches In-App Shopping, Small-Ball Retailers and Google Shopping
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Chat App Viber to Launch In-app Shopping with Brands Including Macy’s… 7 Ways Small Retailers Can Compete with Retail Giants Using Google Shopping… SocialRank Realtime Helps Marketers Get More Proactive on Social Media…
A New Era for Street Fight
After nearly six years as a bootstrapped independent business, Street Fight has been acquired by Brandify — and we couldn’t be more excited. The pairing will provide resources to significantly expand Street Fight’s content, events, and research, and will allow us to launch new offerings to create greater value for the industry.
Urban Outfitters Increases Conversions With Contextualized In-App Messaging
Urban Outfitters has long used its brand-owned app to deliver messages to customers in the hope of driving conversions. What PlaceIQ and Appboy were able to do was heighten the value being delivered by in-app messaging, using a combination of location and customer activity data.
Street Fight: Amazon Responds to Walmart’s Shipping Challenge, Mobile Engagement Drops in Q4
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Strikes Back at Walmart’s Free 2-Day Shipping Offer… Mobile Engagement Sees Unprecedented Drop in Q4 2016… Why Facebook and Snapchat Are Spinning Off Mobile Incubators…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem