Street Fight Daily: Facebook at 10, Spotify Expands ‘Branded Moments’

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

10 Years of Hope and Hard Lessons on the Facebook Platform (TechCrunch)
On its 10th anniversary, a series of interviews with Mark Zuckerberg and other team members reveal how the Facebook Platform shook out — and shook everything up.

A Look at Google’s ‘Quality Rater Guidelines’ Over Time: How to Put Information Into Action (Street Fight)
Mindy Weinstein: Google is vague on a lot of things, but every now and then we get a glimpse into what the search giant values and deems important — as we do in the recently updated Quality Rater Guidelines.

Brands Can Now Target Spotify Playlists Ads Based on the Time of Day (AdWeek)
After slowly rolling out its “branded moments” ad unit over the past year, which allows marketers to run video ads within the music-streaming site’s most popular playlists to unlock 30 minutes of commercial-less listening, marketers are starting to fine-tune their campaigns and target them by time of day.

Marketers Still Struggle with Measurement, Attribution (GeoMarketing)
Even as the mobile ad industry has evolved, attribution struggles continue to plague digital marketers, with nearly a quarter (22 percent) naming it as the biggest marketing challenge, according to a new Integral Ad Science study.

TownNews’s ‘iQ Engage’ Sorts Through Signals to Help Publishers Keep Users Reading (Street Fight) has come up with a way for local publishers to cut their bounce rates — and the happy result is  longer sessions and more click-throughs to advertising messages. That means more monetization for publishers and, ultimately, more users-turned-into-consumers buying products and services. 

Uber Confirms Ford Veteran Marakby is Leaving After One Year (VentureBeat)
App-enabled cab company Uber is losing another member of its self-driving car team. Sherif Marakby, who spent 25 years at Ford, is leaving Uber after spending a year as the startup’s vice president of global vehicle programs.

Premium U.K. Publishers Tackle Brand Safety, Fraud Risks in Move to Digital (eMarketer)
Brands and advertisers are driving much of the narrative around brand safety and ad fraud, albeit with their ire currently pointed at Google (and YouTube). But what role do publishers more generally have to play in this debate?

Boston Globe’s Plan for Digital Reinvention: Be Ready for Constant Change (Poynter)
The Boston Globe’s much-awaited plan for digital reinvention came out Monday in a 3,000-plus word memo from Editor Brian McGrory. The changes, which result from a year of rethinking what they do and how they do it, are similar in many ways to others at newsrooms across the country.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]