News and Analysis
Expert Roundup: How Will Location Intelligence Transform This Year?
To define the current state and future trajectory of location intelligence, we’ve rounded up top industry voices and thought leaders. Executives at Foursquare, Gravy Analytics, and UM weighed in.
How 5 Brands Adapted Their Loyalty Programs for a Post-Covid World
According to McKinsey, more than 75% of consumers tried new brands, places to shop, or methods of shopping in 2020. The reason? Product availability was high on the list, but so were price and the availability of promotions. Now, as the vaccine rollout continues and states work to get back to normal, brand marketers are finally coming up for air and looking at how they can adapt their loyalty and rewards programs for the post-Covid world.
Back to ‘Normal’ Requires Omnichannel Approach
Retailers facing new competition need to hold strong while consumers return to some of their pre-pandemic patterns while also exploring new marketing avenues and cross-channel strategies designed to pull people back in-store.
Commentary
Seven Hard Truths About Location Data Accuracy
You need proven industry benchmarks if you want to set realistic goals and expectations for location data-driven marketing. Going forward, these norms can help you form and answer key questions about location data-based tactics, so you can make more informed data decisions.
LBMA Podcast: Reveal Mobile Launches Visit Platform, Foursquare Measures TV
On this week’s LBMA podcast: RideYellow + LISNR, Bidooh goes to South Korea, Francesco Rinaldi’s “talking jars,” Reveal Mobile launches Visit platform, Foursquare measures TV with Inscape, Kroger finds its voice.
It’s a Whole New Tune for the News Media in Music City
In this Q & A, Kelly Gilfillan, who co-founded Home Page Media, talks about the significance of her company’s purchase by FWP and her role in the new concern, which has disrupted the publishing landscape in Music City.
Latest Posts
Snapchat Expands Its Foray Into Local with Snap Map
Pinterest and Snapchat both are turning digital space into a closer analogue to physical space, where we look for visual cues to understand the world. In different ways, both apps are collapsing the distance between virtual and real.
Street Fight Daily: Alexa Favors Prime Products, Newspapers Unite to Challenge Duopoly
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Is More Likely to Recommend Prime Products, New Research Indicates… News Outlets to Seek Bargaining Rights Against Google and Facebook… Waymo Drops Most Patent Claims in Uber Self-Driving Car Lawsuit…
Comparing Enterprise and SMB Attitudes on Local Tech
In recent Street Fight surveys, both brands and local merchants reported that they are increasing the digital portion of their marketing spending. Over half (57%) of local merchants surveyed said that was the case, and 40% of the enterprise local marketers agreed.
Street Culture: A Look at the Culture of a Team Within a Team at conichiwa
A spinoff company from a larger mothership might already have culture built in. At Conichiwa, a Berlin-based proximity agency and beacon company, that’s not quite what is happening.
Street Fight Daily: Uber Launches In-App Tipping, Study Finds Email Still Best for ROI
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Launches In-App Tipping Feature in Over 100 Cities… Email Still the King of ROI, Says DMA… You Can Now Reply to Instagram Stories with Photo and Video…
Freckle IoT Inks Global Partnership with Cisco
Freckle IoT has announced a global partnership with Cisco, allowing the in-store attribution vendor to leverage Cisco’s Meraki access points and more efficiently tie brand advertising campaigns to offline visits on a global scale. As part of the new partnership, Freckle will be a member of Cisco’s Solution Partner Program.
LMA’s Innovation Sleuth Finds ‘Compelling’ Breakthroughs in News Industry
“It’s easy to laser in on the splashy headlines about M&A activity and innovation reports, but quietly, there’s a palpable spirit of innovation at work in local media across newspapers, broadcasters, and pure plays,” says the LMA’s Jed Williams.
Street Fight Daily: Snap Throws Publishers and Brands a Bone, Lyft Exceeds 1M Rides Per Day
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Adds Linking Feature, a Boost for Publishers and Brands… Lyft is Doing Over 1 Million Rides Per Day.. Apple News May Let Publishers Sell Ads Their Own Way…
SMB Index: Local Stocks Down 2.8% in June
The SCP SMB Index declined 2.8% in June, after climbing for 2 consecutive months. The S&P 500 and Dow Jones were both up 0.3% and 1.2% respectively. while the Nasdaq was down 0.9%. Groupon led the gainers, up 27.6% in June after dropping 23.8% in May. HubSpot led the list of losers, down 8.8% during the month.
One Size Does Not Fit All in the SMB Digital Market
“At the very least you have to recognize your day-to-day experiences both discovering and interacting with small businesses are wildly different from customers in rural markets,” David Mihm tells Mike Blumenthal in their biweekly chat.
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