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The Comment Section Could Be the Next Big Source of Audience Data

by Joseph Zappa Share this  
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Comments sections can be a source of feedback, wisdom, and community. They can also provide rich, first-party audience data. OpenWeb is betting on the latter.

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Expert Roundup: How Will Retail Transform in 2021?

by The Editors Share this  
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Retail transformation experts expound on Google and Amazon’s approaches to e-commerce, managing customer relationships, and targeting after cookies.

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The Stakes of Apple’s IDFA Change

by Joseph Zappa Share this  
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The IDFA change means that iPhone users will be asked whether they want to allow tracking when they open apps. It will deal a blow to digital advertising.

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Not All Voice Assistants are Created Equal

by Mike Boland Share this  
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Several tech giants are chasing voice search and assistant apps. They’re motivated by different factors—each seeing voice as a way to support, grow, and protect their unique core businesses.

Commentary Street Bytes (column)

Reality Check: Adapting to Google’s Ever-Growing Control of the Search Experience

by David Mihm and Mike Blumenthal Share this  
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Google has been reducing the amount of traffic to local websites for a long time. And while it took a while to understand what was happening, it isn’t infuriating. Businesses can still get in front of customers and garner leads—it’s just not via their website.

Commentary

LBMA Podcast: Placed & Adobe, Perry Ellis & Amazon, Foursquare

by Asif Khan Share this  
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On this week’s episode of the Location-Based Marketing Association podcast: Innovative Foto, Airport Sherpa, Alaska Airlines goes VR, Cargo raises $22M, Foursquare for Good, Placed teams up with Adobe, Perry Ellis’s Alexa skills.

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xAd Rebrands as GroundTruth in Push to Expand Beyond AdTech

by Stephanie Miles Share this  
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In a signal of where the location technology space is heading, the location-based mobile advertising technology firm xAd announced this morning that it is expanding its scope and rebranding with a new name that better reflects the emerging landscape.

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#SFSNYC: Inside Amazon’s Voice-Search Strategy

by Joseph Zappa Share this  
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Dave Isbitski, chief evangelist for Echo and Alexa at Amazon, sat down with Street Fight on Wednesday to discuss Amazon’s voice strategy and the implications of voice-search technology for local businesses.

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#SFSNYC: SMB DIY — Is Local Getting Closer to Solving the Self-Serve Conundrum?

by Joseph Zappa Share this  
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At Street Fight Summit on Wednesday, Street Fight columnist Damian Rollison sat down with three digital marketing insiders to discuss how their companies provide value to small and medium-sized businesses — and how to strike the right balance between automation and customer engagement.

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#SFSNYC: How Brands Without Brick-and-Mortar Stores Can Market Locally

by Joseph Zappa Share this  
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Brick-and-mortar stores are not the only companies that stand to gain from local strategies: brands without their own physical stores and business-facing enterprises, too, must go local to reach their market potential.

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#SFSNYC: Foursquare ‘Trying to Build a Gold Standard of Truth’ for the Industry

by Joseph Zappa Share this  
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At Street Fight Summit Wednesday in Brooklyn, Street Fight’s Laura Rich sat down with Foursquare’s Jeff Glueck to discuss how the company has leveraged its location data to catapult growth and become one of the world’s premiere location intelligence companies.

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Street Fight Daily: Facebook Bolsters Brand Safety, Instacart Partners With Legacy Grocer

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… xAd Rebrands as GroundTruth in Push to Expand Beyond AdTech… Facebook is Giving Advertisers More Control Over Where Their Ads Appear… Legacy Grocer Partners with Instagram to Offer Delivery…

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#SFSNYC: Taking Location ‘Beyond Pins on a Map’

by Joao-Pierre Ruth Share this  
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As more ideas and information are loaded into maps, the context of the data used in the creation needs to be clear, said Mapbox SVP Marc Prioleau. “Location is data,” Prioleau said.” Don’t just put your data on the map. Your data is the map.”

News & Analysis

#SFSNYC: The Restaurants of Tomorrow

by Joao-Pierre Ruth Share this  
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Everyone has at least heard of apps for booking reservations or ordering food from restaurants, but there is a deeper transformation underway within the industry. At Street Fight Summit in Brooklyn this week, the NRA’s Perry Quinn moderated a panel about how the restaurants of tomorrow are taking shape.

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#SFSNYC: How Apps Can Take Advantage of Connections Between Travel and Local

by Joseph Zappa Share this  
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At Street Fight Summit in Brooklyn Tuesday, Jeena James, global head of travel and local for Google Play, addressed the intersection of travel and local, explaining what apps in the Android ecosystem can do to capitalize on the connections between the two.

News & Analysis

Street Fight Daily: Uber Embraces Reform as CEO Takes Leave, B2Cs Struggle with MarTech Integration

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Embraces Major Reforms as CEO Takes Leave… Melding Marketing and Ad Tech a Challenge for B2C Companies… Gen Z Is Not Mobile First; It’s Mobile Only..

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