News and Analysis
Demand Science Acquires Email Marketing Automation Startup Tidings
The B2B buyer intelligence platform Demand Science is acquiring the email marketing automation startup Tidings for an undisclosed sum. Tidings founder David Mihm will join Demand Science as VP, head of product, as part of the deal. Mihm, a Street Fight contributor, previously founded and sold GetListed.org to Moz in 2012. He is among the […]
Commentary
LBMA Podcast: Amazon’s Search Re-Targeting, Target’s Use of Runerra
Listen to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan & Aubriana Lopez. On the show: Amazon’s search re-targeting, Target using Runerra, Intraposition raises $1.5M, Buick integrates Yelp, Walmart goes with maps and faster checkout, Macy’s invests in VR roll-out.
How Content Partnerships Have Made Yelp a Data Amplifier
Damian Rollison: It became clear to me, during Yelp’s presentation at the recent Brandify Summit, that the company has become a data amplifier. Here I’m making use of Gib Olander’s helpful term for companies whose data finds its way into a multitude of consumer-facing channels. In this column, I break down the significance of that state of affairs for hyperlocal marketing.
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SMB Index: Local Stocks Down 2.8% in June
The SCP SMB Index declined 2.8% in June, after climbing for 2 consecutive months. The S&P 500 and Dow Jones were both up 0.3% and 1.2% respectively. while the Nasdaq was down 0.9%. Groupon led the gainers, up 27.6% in June after dropping 23.8% in May. HubSpot led the list of losers, down 8.8% during the month.
Why Zuckerberg Needs Local News Providers to ‘Bring the World Closer Together’
For all their limitations, local news providers are now better positioned than Facebook’s moderators or artificial intelligence to help the people of their communities come closer together. If news providers join this mission, the community will respond by giving them the trust it so often withholds.
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