Street Fight Daily: Facebook Debuts Monthly Marketing Report, Blue Apron IPOs With a Whimper

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Facebook Begins Release of Monthly Marketing Metrics Report (MediaPost)
Facebook began to release a series of reporting metrics that it plans to make available about once a month to provide marketers with greater insight and a deeper understanding of the impact of their Facebook campaigns.

Tech Giants and Others Pooling Resources to Support Small Businesses in Using Technology (Street Fight)
Big name tech companies including Facebook, Google, Square, SalesForce, Chase Bank, and many others are offering the knowledge they have acquired on the way up to small businesses that might not be getting all the help they need.

Blue Apron’s IPO Has No Pop But Plenty of Questions (Recode)
Blue Apron started trading on the New York Stock Exchange today, opening at about $10 a share after cutting its IPO price to the same number amid questions about whether it can grow profitably as well as the potential of future competition from an Amazon-owned Whole Foods. TechCrunch: Delivery Hero’s Valuation Surpasses $5 Billion After IPO

Amazon’s New Video Device, Echo Show, Is Getting Publisher Attention (Digiday)
The Amazon Echo Show, the $230 audio and video device launched in early May, is years away from being a niche product. But large digital publishers are already crowding onto its small screen. On Wednesday, a group of them, including CNN, CNBC, Bloomberg, Scripps and Time Inc., all announced video-centric skills for it. WSJ: Amazon’s Whole Foods Deal Pressures Grocers to Deliver

Raise Report: Freshly, Rinse, Kinetica Secure New Funding (Street Fight)
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Growbots, Sense, Samara,  and Kepyr.

As Google Rolls Out Its Attribution Tool, How Should Publishers Respond? (AdExchanger)
Tom Noyes: A popular sports adage is “The best defense is a good offense.” That’s sensible advice for digital publishers in responding to Google Attribution.

B2B Decision Makers Are Tired of the Same Old Marketing (AdWeek)
Michael Brito: Every technology company with a marketing budget and a brand message is trying to reach this same audience, every single day and in every possible channel. This is why influencer marketing is so important.

Uber, Airbnb Lead the Way as the Sharing Economy Expands (eMarketer)
According to eMarketer’s latest estimates, over a quarter (26.0%) of US adult internet users — or 56.5 million people — will use a sharing economy service at least once in 2017. This is a higher figure than previously projected due to stronger-than-expected uptake of both ride- and home-sharing services.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]