News and Analysis

News & Analysis

Tapad’s Switchboard Aims to Unify Fragmented Identity Solutions

by Joseph Zappa Share this  
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In lieu of the cookie, ad tech firms are proposing a slew of disparate solutions. To solve the fragmentation issue, Tapid launched Switchboard this morning.

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Amazon Advertising Juices Earnings, Fueled by Growth in PPC

by Stephanie Miles Share this  
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A whopping 75% of third-party Amazon sellers are now using Amazon Pay-Per-Click (PPC) advertising to promote their products on the site, according to a survey by the all-in-one selling platform Jungle Scout. Those sellers are achieving some enviable results.

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Newsletter Marketing Exploded During the Pandemic. What Comes Now?

by Stephanie Miles Share this  
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Newsletter marketing boomed during the pandemic. We’re already beginning to see signs of what will come next for the email newsletter industry.

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LBMA Podcast: Standard Cognition, Amazon’s Holiday Catalogue

by Asif Khan Share this  
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On this week’s edition of the Location-Based Marketing Association show: Standard Cognition, GOAT sneakers, NomadX at Plaza Singapura, Amazon’s Holiday Catalogue, Nike’s futuristic store, H&M testing blockchain.

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Veteran Reporter Makes Journalism Bloom in ‘News Desert’ of Luther, Okla.

by Tom Grubisich Share this  
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In this Q&A, longtime journalist and communications specialist Dawn Shelton talks about how she started the Luther Register News, what she has in mind for news deserts in nearby towns, and how the Pecan Festival may represent an important part of the financial future of her new independent journalistic publishing enterprise.

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Seven Hard Truths About Location Data Accuracy

by Jake Moskowitz Share this  
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You need proven industry benchmarks if you want to set realistic goals and expectations for location data-driven marketing. Going forward, these norms can help you form and answer key questions about location data-based tactics, so you can make more informed data decisions.

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LBMA Podcast: Patron + Foursquare, Snap’s Map, Verve Acquires Matchinguu

by Asif Khan Share this  
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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: FlyBuy app, Nomadic VR, IKEA teams with Apple. And Special Guest: Rob Woodbridge.

News & Analysis

Street Fight Daily: Instagram Steals Snap’s Business, Google Wades Further into Local

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Publishers Are Switching Affections from Snapchat to Instagram… Google Expands Reserve with Google, Adding Salon and Spa Bookings… Moz Founder Rand Fishkin to Step Away from Day-to-Day Operations, Will Remain Chairman…

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Accidental Ad-Blocking: The Brand-Safety Snag that Advertisers Can Fix

by Tyler Johnson Share this  
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When it comes to ads that brands want to publish on the web as well as in-app, there’s a brand-safety technology snag that many advertisers don’t know about — and it’s costing them in-app impressions. Think of it as accidental ad-blocking.

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Ex-Patcher Uses ‘Local Language’ to Succeed in Crowded Suburban Market

by Tom Grubisich Share this  
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Mike Dinan founded NewCanaanite.com in suburban Connecticut in 2014 after his job as regional editor at Patch disappeared. In this interview, Dinan tells how, despite a crowded local media market, he’s made New Canaanite succeed as a community force and independent business.

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Street Fight Daily: Brands Navigate Snapchat, Amazon Tightens Grip on the Smart-Home Future

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Brands Get Around Low Discoverability on Snapchat… This Year’s Prime Day Echo Sales Could Mark a Tipping Point for Amazon’s Product… Uber Offers a Thankless Job, and The Applications Roll In…

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Cutting Through the Crowds at Festivals: How Brands Can Reach Summer Groupies

by Michael Buttigieg Share this  
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When fans use their mobile phones to travel to or around a festival, or when contacting their friends on-site, they’re giving brands valuable information about where they are and what they like. And if advertisers know how to capitalize on this data, they’ll be able to identify and reach their ideal audiences.

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Structuring a Team and Creating Transparency in the Midst of Company Chaos

by April Nowicki Share this  
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Neil Sweeney has lots of opinions about how to run a company, especially a newer, smaller one. The founder and CEO of beacon network company Freckle IoT, says that it’s about putting the right people in the right places.

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Street Fight Daily: Uber Grows Despite Scandals, Facebook Expands Messenger Ads

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Sees Financial Growth and Possible Waymo Settlement… Facebook Globally Tests Injecting Display Ads into Messenger Inboxes… Ikea’s Back-to-School Campaign Uses Influencers on Snapchat to Target Millenials…

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Survey of Brand Retailers Highlights Accelerated Adoption of AI-Powered Marketing

by Stephanie Miles Share this  
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A new survey sheds light on how major brands are investing in artificial intelligence and what decision-makers in the retail and e-commerce industries should be doing to better harness the technology.

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How Amazon Prime Day Can Give Other Retail Brands a Boost

by Joao-Pierre Ruth Share this  
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Prime Day brings noticeable increases in shopping, he says, but not at Black Friday levels. There is, however, a spillover effect on Prime Day, Criteo CEO Jaysen Gillespie says, and smaller retailers can benefit from the foot traffic drawn to anchor stores at shopping centers.

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