News and Analysis
Survey: Retail Loyalty Strengthened Among Millennials Post-Pandemic
Brand loyalty is changing, and it might not necessarily be for the worst. Despite dire predictions earlier in the pandemic that consumers would be more likely to opt for alternative brands, a new survey by the location intelligence firm Ubimo paints a very different picture.
Field Day Leverages an Uber-Style, Human-to-Human Marketplace for Local Marketing
An Uber for local marketing, Field Day connects brands, including current clients Panera Bread, Blaze Pizza, Equinox, and about 50 others, with “brand ambassadors”: locals who speak to the brands’ targets in their home neighborhoods in order to increase awareness and drive adoption.
Verizon Media Offers Opt-Out of Targeted Ads Across Its Network
Verizon Media is partnering with the nonprofit Network Advertising Initiative, integrating its advertising ID with the NAI’s “Audience Matched Advertising Opt-Out” platform to allow users across the Verizon Media ecosystem to opt out of targeted ads.
Commentary
LBMA Vidcast: LG Builds Amazon Dash into All Appliances, Tide Launches 24/7 Delivery
On this week’s Location-Based Marketing Association podcast: 180byTwo’s eCHO, Outdoorsy the AirBnB for RVs, Outer, Tide launches 24/7 laundry service, LG builds Amazon Dash into all appliances, Baidu builds AI cat shelters. New research from Blis.
AR in Local Commerce: Google Shows the Way
Mike Boland: A recent and relatively understated development from Google could portend the future of augmented reality. Its previously teased “VPS” was released into the wild for a small set of users. For those unfamiliar, VPS (visual positioning service) guides users with 3D overlays on upheld smartphone screens. Sort of a cousin of AR, this type of experience could represent the sector’s eventual killer apps. Though we’ve seen the most AR success so far in gaming (Pokemon Go) and social (Snapchat AR lenses), it could be more mundane utilities like navigation that engender high-frequency use cases.
The Future of AI Is Here: Reflections on IBM Think
Damian Rollison: Among hundreds of sessions, exhibits, and demos, one theme came through clearly at IBM Think this month in San Francisco: for large enterprises especially, the AI-driven future for which we’ve been told to prepare is already here. In fact, enterprise companies are using IBM’s Watson technologies today to address a myriad of challenges inherent in the scale of those businesses.
Latest Posts
‘Mobile Marketplace’ from Button and Ibotta Adds 30 New Brands
Ibotta and Button today launched a performance-based marketing platform that improves customer acquisition and mobile traffic. The new marketing platform extends the benefits that come with Ibotta rewards to fast-track the mobile commerce efforts of traditional retailers.
How AI Bots, Voice Assistants Are Changing Shopper Behaviors
Rapid changes in the way people communicate aren’t just impacting personal relationships, they’re also hitting the retail market as consumer preferences evolve. In a new report released just this morning, the post-purchase solutions provider Narvar uncovers generational differences in how consumers prefer interacting with retailers.
Street Fight Daily: Google Appeases Antitrust Regulators on Shopping, Brands Turn to Influencers
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Offers to Treat Shopping Rivals Equally Via Auction… Why More Brands Are Adding Young Influencers to Their Creative and Marketing Teams… The Luxe Lab at Neiman Marcus Signals a Shift in Focus for Department Stores…
iPhoneX, AR & Local: How Do All the Pieces Fit?
There are lots of ways that augmented reality (AR) is a natural fit for local commerce. But questions remain: How will AR will materialize in local? How long it will take? And how do these factors signal local startups and media companies where to place their chips?
How Social Media Disasters Can Tarnish Brands
Gaffes by businesses, celebrities, and politicians on Twitter and Facebook have been with us since the advent of social media, but recent events have highlighted two very serious consequences for brands that may not have been clear previously.
Street Fight Daily: Inside Uber/Lyft Funding War, Small Brands Hit Roadblock on Instagram
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Funding Talks at Uber and Lyft Complicate Ride-Hailing Allegiance… Small Brands Are Finding It Harder to Get Verified on Instagram… Never Mind GDPR, Here Comes Apple’s Intelligent Tracking…
Street Culture: Blind References Help Weed Out Drama at Zaius
“In the hiring process, we often use the terms ‘smart, hungry, and humble,’” says Zaius CEO Mark Gally. “This notion of being humble is really a critical component of culture. We don’t take ourselves seriously, but we take our work extremely seriously.”
Local Marketing Tricks and Treats for Halloween 2017
Last year some 171 million Americans spent an astounding $8.3 billion for Halloween, shattering past records. And it’s entirely likely that spending will smash last year’s total. If you’re a CPG marketer, you’ll want to get in on the action.
LBMA Podcast: Facebook, KFC China, Verizon
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Wasteless, Hong Kong tourism, Nestle Purina PetCare, Gravy Analytics + V12. Special Guest: Casey Binkley from Hauler Ads.
Street Fight Daily: Alphabet Mulls Big Investment in Lyft, Pubs Not Making Money on Facebook
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amid Waymo-Uber Drama, Alphabet Considers Lyft Investment of About $1 Billion… Study Finds Publishers Are Not Making Much Money on Facebook… Why Amazon Is the New Google for Buying…
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