‘Mobile Marketplace’ from Button and Ibotta Adds 30 New Brands

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Ibotta and Button today launched a performance-based marketing platform that improves customer acquisition and mobile traffic.

Mobile shopping app company Ibotta offers cash-back rewards to shoppers, and software-producer Button provides deep link connections within the Ibotta app. The new marketing platform extends the benefits that come with Ibotta rewards to fast-track the mobile commerce efforts of traditional retailers. More than 50 brands now participate in the marketplace, including 30 new merchants such as Target, Walgreens, PetSmart, Sears, and Barnes & Noble.

“By combining the strengths of both our platform and Button’s in this new performance marketing program, retailers have the unique opportunity to tap into a vibrant and engaged community of shoppers with a guarantee to generate meaningful results,” says Bryan Leach, Founder and CEO of Ibotta, in a statement.

Button’s technology facilitates mobile shopping deals that consumers can only access on the mobile app, on items such as groceries, electronics, clothing, gifts, home and office supplies, restaurant dining, and travel. Retail partners can also feature rewards offers in the app through existing affiliate networks, creating new marketing opportunities to generate lower costs on first purchases and higher conversion rates.

The 30 new brands, including Foot Locker, Charlotte Russe, Enterprise, Choice Hotels, Hotwire, and Living Social, signed up for the new “mobile marketplace” in July, and with the platform’s launch aim to attract more mobile users to their brands.

“With Ibotta growing to become the third most-used shopping app in the U.S., according to App Annie, it’s been remarkable to witness the impact Ibotta can have on their partners’ businesses,” says Michael Jaconi, Founder and CEO of Button. “Many public companies on Button’s platform now see Ibotta as one of their largest and most effective channels of mobile user acquisition. The fun part is, they’re just getting started.”

Ibotta’s growth is on track to enable $500M in mobile consumer spending this year, according to the company’s statement.

Ibotta and Button timed the release of the new platform with Ibotta’s first-ever Mobile Innovation Summit, a conference in Denver this week attended by more than 100 executives in consumer packaged goods, retail, and advertising.

Last year, the two companies partnered to offer purchases in the Ibotta app from companies including Jet, Groupon, Hotels.com, delivery.com, Drizly, Spring, DoorDash, and Boxed. Button supplied the technological infrastructure to allow consumers to navigate from the Ibotta app to those of its partners in a seamless way that would not deter purchases.

April Nowicki is a contributor at Street Fight.